Business Communication Process and Product

ISBN-10: 0324542909

ISBN-13: 9780324542905

Edition: 6th 2008 (Revised)

List price: $243.95 Buy it from $3.00
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Description:

BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a market-leading text that gives instructors the most current and authoritative coverage of communication technology and business communication concepts while retaining a concise, logical 16-chapter organization. Written by award-winning author Mary Ellen Guffey, the 6th edition provides unparalleled instructor and student resources to help instructors plan and manage their courses. With the book's 3 x 3 writing process, coverage of recent trends and technologies in business communication, and an unmatched ancillary package, you and your students will find that teaching--and learning--business communication can be enjoyable and easy.
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Book details

List price: $243.95
Edition: 6th
Copyright year: 2008
Publisher: Cengage South-Western
Publication date: 12/20/2007
Binding: Hardcover
Pages: 640
Size: 9.00" wide x 11.00" long x 1.00" tall
Weight: 3.498
Language: English

A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses.

Communication Foundations
Communicating in Today's Workplace
Developing Team, Listening, and Etiquette Skills
Communicating Across Cultures
The Writing Process
Writing Process
Analyze, Anticipate, and Adapt
Writing Process
Research, Organize, and Compose
Writing Process
Revise, Proofread, and Evaluate
Business Correspondence
E-mail Messages and Memos
Positive Letters and Messages
Persuasive and Sales Messages
Negative Messages
Reports, Proposals, And Presentations
Business Report Basics
Informal Business Reports
Proposals and Formal Reports
Business Presentations
Employment Communication
Resumes and Cover Messages
Interviewing and Follow-up
Grammar/Mechanics Guide (Competent Language Usage Essentials)
Document Format Guide
Documentation Guide
Correction Symbols
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