Contemporary Marketing 2009

Name: Contemporary Marketing 2009
Price: 7.26 USD
Availability: InStock
ISBN: 9780324536386

ISBN-10: 0324536380

ISBN-13: 9780324536386

Edition: 13th 2008

Authors: David L. Kurtz, Louis E. Boone

List price: $250.95

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Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other…

Book details

List price: $250.95
Edition: 13th
Copyright year: 2008
Publisher: Cengage South-Western
Publication date: 1/3/2007
Binding: Hardcover
Pages: 784
Size: 9.25" wide x 11.00" long x 1.25" tall
Weight: 4.466




Designing Customer-Oriented Marketing Strategies



Marketing: The Art and Science of Satisfying Customers



Strategic Planning and the Marketing Process


Appendix: Creating an Effective Marketing Plan



The Marketing Environment, Ethics, and Social Responsibility



E-Marketing



Understanding Buyers And Markets



Consumer Behavior



Business-to-Business (B2B) Marketing



Global Marketing



Target Market Selection



Marketing Research and Sales Forecasting



Market Segmentation, Targeting, and Positioning



Relationship Marketing and Customer Relationship Management (CRM)



Product Decisions



Product and Service Strategies



Developing and Managing Brand and Product Categories



Distribution Decisions



Marketing Channels and Supply Chain Management



Retailers, Wholesalers, and Direct Marketers



Promotional Decisions



Integrated Marketing Communications



Advertising and Public Relations



Personal Selling and Sales Promotion



Pricing Decisions



Pricing Concepts



Pricing Strategies