Managerial Economics Applications, Strategies, and Tactics

Name: Managerial Economics Applications, Strategies, and Tactics
Price: 6.56 USD
Availability: InStock
ISBN: 9780324421606

ISBN-10: 0324421605

ISBN-13: 9780324421606

Edition: 11th 2008

Authors: James R. McGuigan, R. Charles Moyer, Frederick H. deB Harris

List price: $377.95

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Packed with powerful examples from actual managers, MANAGERIAL ECONOMICS, 11e teaches you how to think analytically -- and make better business decisions. Written by a seasoned and well-respected author team, Managerial Economics equips readers with the economic tools to avoid analytic pitfalls and become more effective managers. Drawing from more than 300 real-world applications, the authors illustrate how actual managers apply economic theories and techniques to solve real business problems. Current, comprehensive, and cutting edge, the text includes extensive coverage of the latest analytical tools in managerial economics, including game-theoretic tactics, information economics, and…

Book details

List price: $377.95
Edition: 11th
Copyright year: 2008
Publisher: Cengage South-Western
Publication date: 5/1/2007
Binding: Hardcover
Pages: 792
Size: 8.50" wide x 10.25" long x 1.50" tall
Weight: 3.388
Language: English




Introduction



Introduction and Goals of the Firm



Fundamental Economic Concepts



Differential Calculus Techniques in Management



Demand Analysis and Estimation



Demand Analysis



Estimation of Demand



Problems in Applying the Linear Regression Model



Business and Economic Forecasting



Managing Demand from Exports



Production and Cost



Production Economics



Cost Analysis



Long-Run Costs with a Cobb-Douglas Production Function



Applications of Cost Theory



Mass Customization and the Learning Curve



Pricing and Output Decisions: Strategy and Tactics



Prices, Output,& Strategy: Pure and Monopolistic Competition



Price and Output Determination: Monopoly and Dominant Firms



Price and Output Determination: Oligopoly



Game-Theoretic Rivalry: Best-Practice Tactics



Entry Deterrence and Accommodation Games



Pricing Techniques and Analysis



Revenue Management



Organizational Architecture and Regulation of Business



Contracting, Governance, and Organizational Form



Government Regulation



Long-Term Investment Decisions



Long-Term Investment Analysis