Managerial Economics Applications, Strategies, and Tactics

ISBN-10: 0324421605

ISBN-13: 9780324421606

Edition: 11th 2008

List price: $377.95
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Description: Packed with powerful examples from actual managers, MANAGERIAL ECONOMICS, 11e teaches you how to think analytically -- and make better business decisions. Written by a seasoned and well-respected author team, Managerial Economics equips readers with the economic tools to avoid analytic pitfalls and become more effective managers. Drawing from more than 300 real-world applications, the authors illustrate how actual managers apply economic theories and techniques to solve real business problems. Current, comprehensive, and cutting edge, the text includes extensive coverage of the latest analytical tools in managerial economics, including game-theoretic tactics, information economics, and organizational architecture. It also offers exceptional coverage of international issues, including new material on China and India. Extremely user friendly, the text caters to a variety of learning styles as it presents key analytical concepts in several ways, including tabular analysis, graphical analysis, and algebraic analysis. Students learn in a format with which they are comfortable, making difficult material more accessible and easier to understand.

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Book details

List price: $377.95
Edition: 11th
Copyright year: 2008
Publisher: Cengage South-Western
Publication date: 5/1/2007
Binding: Hardcover
Pages: 792
Size: 8.50" wide x 10.25" long x 1.50" tall
Weight: 3.388
Language: English

Introduction
Introduction and Goals of the Firm
Fundamental Economic Concepts
Differential Calculus Techniques in Management
Demand Analysis and Estimation
Demand Analysis
Estimation of Demand
Problems in Applying the Linear Regression Model
Business and Economic Forecasting
Managing Demand from Exports
Production and Cost
Production Economics
Cost Analysis
Long-Run Costs with a Cobb-Douglas Production Function
Applications of Cost Theory
Mass Customization and the Learning Curve
Pricing and Output Decisions: Strategy and Tactics
Prices, Output,& Strategy: Pure and Monopolistic Competition
Price and Output Determination: Monopoly and Dominant Firms
Price and Output Determination: Oligopoly
Game-Theoretic Rivalry: Best-Practice Tactics
Entry Deterrence and Accommodation Games
Pricing Techniques and Analysis
Revenue Management
Organizational Architecture and Regulation of Business
Contracting, Governance, and Organizational Form
Government Regulation
Long-Term Investment Decisions
Long-Term Investment Analysis
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