Introduction to Business

ISBN-10: 0324407114
ISBN-13: 9780324407112
Edition: 4th 2007
Authors: Jeff Madura
List price: $221.95
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Description: In every job, in every career, we use important business concepts. Whether your students become professional athletes, managers, CEOs, or journalists, they will need good decision-making skills. Skills that will help them work with others in a  More...

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Book details

List price: $221.95
Edition: 4th
Copyright year: 2007
Publisher: Cengage South-Western
Publication date: 1/25/2006
Binding: Hardcover
Pages: 800
Size: 8.75" wide x 11.25" long x 1.25" tall
Weight: 4.092
Language: English

In every job, in every career, we use important business concepts. Whether your students become professional athletes, managers, CEOs, or journalists, they will need good decision-making skills. Skills that will help them work with others in a professional manner, manage and organize their work, and manage other employees. Madura's INTRODUCTION TO BUSINESS 4e introduces students to these concepts and shows how they enhance good business decision-making. Through lively examples, Madura emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication. It's up to you to help your students learn how to make the best decisions possible when they enter the business world.

Business Environment
Planning a Business
Business Ethics and Social Responsibility
Assessing Economic Conditions
Assessing Global Conditions
Business Environment
Selecting a Form of Business Ownership
Entrepreneurship And Business Planning
Management
Managing Effectively
Organizational Structure
Improving Productivity and Quality
Managing Employees
Motivating Employees
Hiring, Training, and Evaluating Employees
Marketing
Creating and Pricing Products
Distributing Products
Promoting Products
Financial Management
Accounting and Financial Analysis
Financing and Managing Risk
Expanding the Business

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