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Managing in a Global Economy Demystifying International Macroeconomics

ISBN-10: 0324395507
ISBN-13: 9780324395501
Edition: 2008
List price: $226.95 Buy it from $10.08
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Description: Less overly complex theory, more practical business application, Marthinsen's MANAGING IN A GLOBAL ECONOMY: DEMYSTIFYING INTERNATIONAL MACROECONOMICS is written specifically for the MBA. This exciting new first edition presents macroeconomics in the  More...

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Book details

List price: $226.95
Copyright year: 2008
Publisher: Cengage South-Western
Publication date: 2/12/2007
Binding: Hardcover
Pages: 688
Size: 7.75" wide x 9.50" long x 1.25" tall
Weight: 3.234
Language: English

Less overly complex theory, more practical business application, Marthinsen's MANAGING IN A GLOBAL ECONOMY: DEMYSTIFYING INTERNATIONAL MACROECONOMICS is written specifically for the MBA. This exciting new first edition presents macroeconomics in the context of models for decision-making. Its unique three-sector model focuses on the interactions between the real goods market, real loanable funds market, and foreign exchange market -- helping students grasp practical "big picture" concepts that will lead them to better business decisions. Rather than getting bogged down in theory, Marthinsen uses theory only as a means to an end of practical understanding. He focuses on concrete business examples of what happens when certain monetary or fiscal policy changes are made or when there are shifts in other economic variables. Clear and concise, the book goes directly to the point of how understanding macroeconomics concepts can help students make informed, more profitable business decisions. The book was written for MBAs who were not necessarily economics majors, making it appealing to students with a variety of undergraduate backgrounds. Using minimal math, it keeps readers engaged with its strategic use of figures, tables, charts, and illustrative exhibits. Managing in a Global Economy offers a strategic focus, emphasizes the interaction between markets, and equips MBAs with the macroeconomic tools for better decision-making.

Dr. John E. Marthinsen is Professor of Economics and International Business at Babson College in Babson Park, MA, where he holds The Distinguished Chair in Swiss Economics of the Glavin Center for Global Entrepreneurial Leadership. Dr. Marthinsen received his B.A. from Lycoming College and both his M.A. and Ph.D. from the University of Connecticut. He has extensive consulting experience, working for both domestic and international companies, as well as for the U.S. government. Dr. Marthinsen served on the United Nations Association's Economic Policy Council and lectured at the University of Bern and University of Basel in Switzerland and the University of Nuremberg in Germany. John Marthinsen is a member of the Board of Directors for Givaudan SA, a Swiss-based flavors and fragrances company.

Introduction to International Macroeconomics
Understanding A Nation's Economic Conditions
Taking an Economic Pulse: Measuring National Output
Working for a Living: Monitoring Labor Market Conditions
Where's the Beef? Inflation, Real GDP, & Business Cycles
Inflation: Who Wins, and Who Loses?
Real Loanable Funds Market
Monetary Aggregates: Measuring Money
Pulling Rabbits from Hats: Financial Intermediaries and Money Creation
Who Controls the Money Supply and How?
Interest Rates and Why They Change
The Real Goods Sector
Price and Output Fluctuations
Fiscal Policy & Automatic Stabilizers: What Managers Need to Know
Foreign Exchange Market
Basics of Foreign Exchange Markets
Exchange Rates: Why Do They Change?
Balance of Payments Fundamentals
Short-Term & Medium-Term Economic Changes
Putting It All Together
Economic Shocks to Nations With Flexible Exchange Rates
Economic Shocks to Nations with Fixed Exchange Rates
Long-Term Economic Changes
Causes of Long-Term Growth and Inflation
Long-Term Exchange Rate Movements & Comparative Advantage

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