Business Communication

ISBN-10: 0324375530

ISBN-13: 9780324375534

Edition: 15th 2008 (Revised)

List price: $273.95
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Description: For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style, enriched with an abundance of model documents, and organized around a unique and effective Strategic Forces Model that translates communication theory into applied best practices, the text has consistently proven its value to both instructors and students. This new edition is a dynamic response to changing expectations in both the business communication course and the workplace. The learner-centered format and new features of this edition effectively link the text with the latest teaching and learning technologies.

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Book details

List price: $273.95
Edition: 15th
Copyright year: 2008
Publisher: Cengage South-Western
Publication date: 3/12/2007
Binding: Hardcover
Pages: 720
Size: 8.25" wide x 10.75" long x 1.00" tall
Weight: 3.696
Language: English

Dr. Lehman is a professor emerita in the Managgement and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.

Dr. DuFrene is a associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor's and master's degrees in business education from Nicholls State University, and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry, and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).

Communication Foundations
Establishing a Framework for Business Communication
Focusing on Interpersonal and Group Communication
Communication Analysis
Planning Spoken and Written Messages
Preparing Spoken and Written Messages
Communicating Through Voice, Electronic And Written Messages
Communicating Electronically
Delivering Good- and Neutral-News Messages
Delivering Bad-News Messages
Delivering Persuasive Messages
Communication Through Reports And Business Presentations
Understanding the Report Process and Research Methods
Managing Data and Using Graphics
Organizing and Preparing Reports and Proposals
Designing and Delivering Business Presentations
Communication For Employment
Preparing Resumes and Application Letters
Interviewing for a Job and Preparing Employment Messages
Appendices
Document Format and Layout Guides
Referencing Styles
Language Review and Exercises
Grading Symbols and Proofreaders' Marks
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