Business Communication

ISBN-10: 0324374852
ISBN-13: 9780324374858
Edition: 7th 2008
List price: $337.95
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Description: The new, cutting-edge BUSINESS COMMUNICATION, 7e helps take your communication skills to a higher level by combining up-to-date technology to enhance learning with stellar content to give you the foundations needed for success in business.  More...

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Book details

List price: $337.95
Edition: 7th
Copyright year: 2008
Publisher: Cengage South-Western
Publication date: 1/2/2007
Binding: Hardcover
Pages: 672
Size: 8.50" wide x 10.25" long x 1.00" tall
Weight: 2.882
Language: English

The new, cutting-edge BUSINESS COMMUNICATION, 7e helps take your communication skills to a higher level by combining up-to-date technology to enhance learning with stellar content to give you the foundations needed for success in business. Reflecting today's e-inundated marketplace, this comprehensive text covers the basics for all forms of business communication, from letters to e-mail, business plans to presentations, listening skills to nonverbal messages, diversity to teamwork, visual aids to Web blogs, interpersonal communication to instant messages, and everything in between.

Ann Jordan has served as the Career Development Manager for the Great Oaks Institute of Technology & Career Development, where she supervised the K-12 Career Development program. In this capacity, she oversaw career development programs for over 115,000 K-12 students across 36 school districts. Currently, Ann works as a career development consultant for various organizations and school districts in Southwest Ohio. Ann is the co-author of Communicating for Success and Discovering Your Career.Dr. Pat Merrier is a professor in the Finance and Management Information Sciences Department at the University of Minnesota Duluth. She has over 30 years of secondary and post-secondary teaching experience; business communication has been a part of her teaching assignment for 30 years. Pat has served in a variety of leadership roles within campus, community, and professional associations. Assistant Academic Vice Chancellor, Acting Athletic Director, union president, and NCBEA president are among the posts she has held. Noted for her practical approach to business communication, Pat frequently conducts seminars for local business professionals. In recent years, she's gravitated toward collaborative, interdisciplinary research.

Communication Fundamentals
Business Communication Foundations
Multicultural and Global Communication
Technological, Legal, and Ethical Considerations
Effective Communication Development
Principles of Business Communication
Print and Electronic Messages
Correspondence Applications
Message Formats
Positive, Neutral, and Social Business Messages
Negative Messages
Persuasive Messages
Written Report Applications
Business Research and Report Writing
Proposals, Business Plans, and Special Reports
Visual Aids
Oral and Nonverbal Communication
Interpersonal Communication and Teamwork
Listening and Nonverbal Messages
Oral Communication Essentials
Employment Communication
The Job Search and Resume
Employment Communication and Interviewing

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