Effective Communication for Colleges

ISBN-10: 0324374763

ISBN-13: 9780324374766

Edition: 11th 2008

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Description:

Simply put, this new edition is power packed with just the right learning tools. Each chapter of EFFECTIVE COMMUNICATION FOR COLLEGES (ECC), 11e, includes features that enhance learning and retention -- and promote more effective communication skills.
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Book details

List price: $232.95
Edition: 11th
Copyright year: 2008
Publisher: Cengage South-Western
Publication date: 2/21/2007
Binding: Paperback
Pages: 496
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 1.980

Ann Jordan has served as the Career Development Manager for the Great Oaks Institute of Technology & Career Development, where she supervised the K-12 Career Development program. In this capacity, she oversaw career development programs for over 115,000 K-12 students across 36 school districts. Currently, Ann works as a career development consultant for various organizations and school districts in Southwest Ohio. Ann is the co-author of Communicating for Success and Discovering Your Career.Dr. Clarice Pennebaker Brantley frequently conducts seminars at state, regional, and national meetings. She taught communication and other business-related courses for 37 years at the secondary, postsecondary, and university levels. She co-authors "Communication Tidbits and Hotlinks," a regular column in the electronic journal, The Balance Sheet. Dr. Brantley and Michele Goulet Miller also wrote The Basics: English. Among her publications are chapters titled "Listening" in the 2005 NBEA Yearbook and "Communication" in the 2003 NBEA Yearbook. Dr. Brantley maintains active membership in national and international professional associations: National Business Education Association, International Society for Business Education, Association for Business Communication, and Delta Pi Epsilon. A leader in community organizations, she serves on the State and Western Division Board of Directors for the Children's Home Society of Florida, She regularly participates in the Gulf Coast Economics Club, Pensacola Women's Alliance, and the Panhandle Tiger Bay Club. Her education includes earning a bachelor' degree (summa cum laude) in business administration from Valdosta State University and a doctorate in curriculum and instruction from the University of Southern Mississippi.

Michele Goulet Miller teaches a variety of business-related courses, including business communication, software applications, and medical office courses, at Milwaukee Area Technical College. In addition to teaching responsibilities, she works closely with employers to establish onsite experiences for students in certificate and associate degree programs. She is actively involved in program development based on daily experiences with the employment community in Southeastern Wisconsin. Ms. Miller also co-authors The Basics: English with Dr. Clarice Pennebaker Brantley and Effective English for Colleges with Dr. Jack Hulbert. She currently co-authors Communication Tidbits and Hotlinks� and is a past co-author of GrammarLinks, both regular features in the electronic journal, The Balance Sheet. Ms. Miller�s professional memberships include National Business Education Association, International Society for Business Education, and Association for Business Communication. As a committed parent and community member, Ms. Miller has chaired fundraising events and has served on the boards of a local humane society and a nursery school in the Milwaukee area. She regularly volunteers in the community. Michele Goulet Miller received a bachelor�s degree in business education from Western Michigan University. She received a master�s degree in business education from the University of Wisconsin, Whitewater, and a master�s degree in educational administration and supervision from the University of Wisconsin, Milwaukee.

Preface
Principles of Communication
Partners for Effective Communication
The Communication Cycle
The Communication-by-Objectives Approach
The Six Cs of Effective Messages
Courtesy
Clarity
Conciseness
Concreteness
Correctness
Completeness
The Communication-by-Objectives Approach
Plan a Message
Compose a Draft
Complete a Message
Communication and Technology
The Internet
Communicating the Written Word
Communicating the Spoken Word
Conferencing Technology and Voice Recognition
Effective Message Applications
Good News and Neutral News Messages
The Good News Strategy
Good News and Neutral News Applications
Bad News Messages
The Bad News Strategy
Bad News Applications
Persuasive Messages
The Persuasive Strategy
Persuasive Applications
Job Searches, Resumes, and Cover Letters
The Job Search
The Resume
The Persuasive Cover Letter
Applications, Interviews, and Follow-Up Messages
Employment Applications
Employment Interviews
Additional Employment Messages
Visuals and Presentations
Visuals
Spoken Presentations
Reports, Proposals, and Instructions for the Workplace
Report Overview
Formal Reports
Informal Reports
Proposals
Instructions
Reference Guide
Format Guide
References
Index
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