Entrepreneurship A Process Perspective

ISBN-10: 0324365586

ISBN-13: 9780324365580

Edition: 2nd 2008

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Description:

Current, comprehensive, and cutting edge, ENTREPRENEURSHIP: A PROCESS PERSPECTIVE, 2e equips potential entrepreneurs with the tools and insight for success. With solid theory and relevant examples, this thorough resource covers the entire process of building a business. Seasoned instructors and entrepreneurial authorities, Professors Baron and Shane deliver a practical, applied process approach with a multidisciplinary perspective, drawing on knowledge from the studies of economics, psychology, and other areas. The book begins with recognizing opportunity and building a team, and then moves through assembling finances, the business plan, legal issues, marketing, growth, and exit strategies. Rather than getting bogged down in excessive discussions of theory, Baron and Shane use real-world examples to illustrate how students can apply chapter concepts to their own business ventures. Thoroughly updated and revised based on student and professor feedback, the second edition adds a chapter on legal issues specific to entrepreneurs--including intellectual property considerations--and an appendix on key accounting principles entrepreneurs should know. A new chapter on growth strategies for new ventures is coupled with a chapter on managing new ventures for growth. In addition, new boxed features shed light on common myths and misperceptions about entrepreneurship. The book is also packed with hands-on applications--including a case written specifically for each chapter--giving students experience putting text concepts into real-world action.
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Book details

List price: $269.95
Edition: 2nd
Copyright year: 2008
Publisher: Cengage South-Western
Publication date: 2/13/2007
Binding: Hardcover
Pages: 496
Size: 8.75" wide x 11.25" long x 0.75" tall
Weight: 2.904
Language: English

About the Author Dr. Scott A. Shaneis Professor of Economics and Entrepreneurship at the Weatherhead School of Management at Case Western Reserve University. The author of numerous scholarly articles on franchising, Dr. Shane has consulted with many current and potential franchisors on the topics outlined in this book. Dr. Shane has also written or edited seven other business books including:Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures; Academic Entrepreneurship: University Spinoffs and Wealth Creation;A General Theory of Entrepreneurship: The Individual-Opportunity Nexus; Entrepreneurship: A Process Perspective;andFoundations of Entrepreneurship.Dr. Shane holds a Ph.D. from The Wharton School, University of Pennsylvania. copy; Copyright Pearson Education. All rights reserved.

Entrepreneurship: A Field-And An Activity
Uncovering Opportunities: Understanding Entrepreneurial Opportunities and Industry Analysis
Cognitive Foundations of Entrepreneurship: Creativity and Opportunity Recognition
Essential Skills for Entrepreneurs: Enhancing Social Competence, Creating Trust, Managing Conflict, Exerting Influence, and Dealing With Stress
Establishing an Effective Management Team
Financing New Ventures
Intellectual Property: Protecting Your Ideas
Writing an Effective Business Plan: Crafting a Roadmap to Success
The Legal Forms and Legal Environments of New Ventures
Marketing in a New Firm
Strategy: Planning for Competitive Advantage
Building the New Venture''s Human Resources: Recruiting, Motivating, and Retaining High-Performing Employees
When-And How-To Harvest the Rewards From Your Business
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