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Strategic Management Value Creation, Sustainability, and Performance

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ISBN-10: 0324364628

ISBN-13: 9780324364620

Edition: 2010

Authors: Charles E. Bamford, G. Page West

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Description:

STRATEGIC MANAGEMENT: VALUE CREATION SUSTAINABILITY PERFORMANCE, First Edition, provides an innovative and effective new approach to the study of strategic management. This groundbreaking text emphasizes growth-oriented businesses and highly competitive environments, applying traditional principles and frameworks to the dynamic business climate today's students will experience as working professionals. Using value creation, sustainability, and performance as integrating mechanisms, the text enables a broad discussion of stakeholders and organizational goals, as well as in-depth exploration of the value chain framework. Masterfully balancing fundamental business theory and practical,…    
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Book details

Copyright year: 2010
Publisher: Cengage Learning
Binding: Paperback
Pages: 432
Size: 7.75" wide x 9.50" long x 0.75" tall
Weight: 1.716
Language: English

Dr. Page West is Professor of Strategy and Entrepreneurship and the BB&T Fellow in Capitalism and Free Markets at Wake Forest University. He earned his B.A. in Economics at Hamilton College, an M.B.A. at The Amos Tuck School of Business Administration at Dartmouth College, and a Ph.D. in Strategic Management at the University of Colorado at Boulder. Prior to earning his Ph.D., Dr. West held positions in marketing and new business development for 17 years at consumer packaged goods companies including General Mills and Celestial Seasonings, and he consulted with Westinghouse and other technology companies. He also launched his own food manufacturing company, raised venture capital, and…    

Strategy
The Need for Strategy
Strategy and Performance
Vision and Mission
Strategy Analysis Fundamentals
Industry Analysis
Value Chain Analysis
Resource Based Advantage
Business Level Strategy
Strategy In The Marketplace
Strategy Issues in Industries & Life Cycles
Competitive Dynamics
Corporate Strategy
Strategy Implementation
Structure & Systems
Internal Control & Performance