Retailing

Name: Retailing
Price: 6.66 USD
Availability: InStock
ISBN: 9780324362794

ISBN-10: 032436279X

ISBN-13: 9780324362794

Edition: 6th 2008

Authors: Patrick M. Dunne, Robert F. Lusch

List price: $319.95

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Full color, completely current, and packed with practical applications, the sixth edition of the market-leading RETAILING delivers the inside track to the fast-moving retail industry. RETAILING is written by one of the most seasoned author teams in the market. Professor Dunne has more than 40 years of university teaching experience, nine books, and countless hours of consulting work to his credit. An authority in the area of marketing strategy and distribution systems, Professor Lusch has published 15 books. While others may focus on lackluster descriptions of retailers and their most mundane tasks, Dunne and Lusch bring retailing to life, covering the latest developments in the field and…

Book details

List price: $319.95
Edition: 6th
Copyright year: 2008
Publisher: Cengage South-Western
Publication date: 3/2/2007
Binding: Hardcover
Pages: 576
Size: 8.25" wide x 10.50" long x 1.00" tall
Weight: 2.552
Language: English




Introduction to Retailing



Perspectives on Retailing



Retail Strategic Planning and Operations Management



The Retailing Environment



Retail Customers



Evaluating the Competition in Retailing



Managing the Supply Chain



Legal and Ethical Behavior



Market Selection and Location Analysis



Market Selection and Retail Location Analysis



Managing Retail Operations



Managing a Retailer's Finances



Merchandise Buying and Handling



Merchandise Pricing



Advertising and Promotion



Customer Service and Retail Selling



Store Layout and Design



Retail Administration



Managing People


Appendix


Glossary


Index