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Managerial Economics A Problem-Solving Approach

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ISBN-10: 0324359810

ISBN-13: 9780324359817

Edition: 2008

Authors: Luke M. Froeb, Brian T. McCann

List price: $250.95
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This breakthrough text shows MBA's how to use economics to solve business problems. Succinct, faced paced, and challenging, students should be able to read the book from cover to cover and come away with a good understanding of how to diagnose business problems, and then fix them. With a lively, interactive approach, MANAGERIAL ECONOMICS focuses on the kinds of decisions managers face on a daily bases, making it an excellent resource for students pursuing business -- rather than academic -- careers. "Managerial Economics: A Problem Solving Approach is a breath of fresh air. After having taught managerial economics for 20 years, I became dissatisfied with texts that confront students with…    
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Book details

List price: $250.95
Copyright year: 2008
Publisher: Cengage South-Western
Publication date: 3/2/2007
Binding: Hardcover
Pages: 320
Size: 7.50" wide x 9.25" long x 0.75" tall
Weight: 1.386
Language: English

Professor Froeb received his undergraduate degree from Stanford University and his Ph.D. from the University of Wisconsin. When the antitrust agencies began using his models to predict the competitive effects of mergers, his academic research passed what he calls "a market test." This resulted in his 2003 appointment to Chief Economist of the Federal Trade Commission where he enforced the antitrust and consumer protection laws of the United States. He also managed 75 economists who tore down barriers to competition (often erected by well-meaning bureaucrats). In July 2005 Dr. Froeb returned to Vanderbilt University where today he holds the William Oehmig Chair of Entrepreneurship and Free…    

Dr. Brian T. McCann has taught courses in managerial economics, strategic management, and entrepreneurship at the undergraduate, MBA and executive education levels. He holds an MBA from Vanderbilt University where he earned the Founder's Medal as the top graduate of the class. Dr. McCann received his doctoral training in strategic management at Purdue University's Krannert School of Management where he was awarded the Ross Fellowship, the Krannert Certificate for Distinguished Teaching, and the Purdue Research Foundation Research Grant. His more than 10 years of industry experience include operating a residential land development company, serving as the CFO for an Internet start-up, and…    

Problem Solving and Decision Making
Introduction: What This Book is About
The One Lesson of Business
Benefits, Costs, and Decisions
Extent (How Much) Decisions
Investment Decisions: Look Ahead and Reason Back
Pricing, Costs, and Profits
Simple Pricing
Economies of Scale and Scope
Forecasting Industry Changes
How to Keep Profit from Eroding
Pricing for Greater Profit
More Realistic and Complex Pricing
Direct Price Discrimination
Indirect Price Discrimination
Strategic Decision Making
Strategic Games
Bargaining
Uncertainty
Making Decisions With Uncertainty
The Problem of Adverse Selection
The Problem of Moral Hazard
Organizational Design
Getting Employees to Work in the Best Interests of the Firm
Getting Divisions to Work in the Best Interests of The Firm
Managing Vertical Relationships
Wrapping Up
You Be The Consultant
Epilog: Those Who Cannot Do, Teach