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Creating the Enterprise

ISBN-10: 0324353634
ISBN-13: 9780324353631
Edition: 2009
List price: $144.95
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Description: CREATING THE ENTERPRISE represents a bold new approach to entrepreneurship that fully explores the dynamic nature of business in all its stages. It empowers students to develop the mindset, skills, and knowledge to evaluate and act on a wide variety  More...

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Book details

List price: $144.95
Copyright year: 2009
Publisher: Cengage South-Western
Publication date: 1/10/2008
Binding: Paperback
Pages: 456
Size: 8.00" wide x 9.75" long x 0.75" tall
Weight: 2.068
Language: English

CREATING THE ENTERPRISE represents a bold new approach to entrepreneurship that fully explores the dynamic nature of business in all its stages. It empowers students to develop the mindset, skills, and knowledge to evaluate and act on a wide variety of opportunities throughout their careers -- and in all aspects of their lives. Rather than embrace a narrow, traditional view of entrepreneurship, the authors prepare students to become "enterprisers"-- confident, focused individuals who take initiative to organize a project, in situations with some complications and risk, in order to make things happen. The text explores a wide range of topics using three levels of analysis (person, environment, and business) students can employ during three stages of change: recognizing and developing opportunities, progress and growth, and transition. While it provides an excellent overview of essential business principles and practices, CREATING THE ENTERPRISE is focused on helping students define, develop, and ultimately achieve their personal and professional goals.

William B. Gartner is the Arthur M. Spiro Professor of Entrepreneurship at Clemson University. Prior to joining Clemson he was on the faculty at Georgetown University, the University of Virginia, San Francisco State University, and the University of Southern California. He is one of the co-founders of the Entrepreneurship Research Consortium, which initiated, developed and managed the Panel Study of Entrepreneurial Dynamics. His service to the entrepreneurship field has included two consecutive terms as Chair of the Academy of Management Entrepreneurship Division (1985 + 1986), special issue editorships for the Journal of Business Venturing (JBV) and Entrepreneurship Theory and Practice (ETP), and Editorial Board memberships with the Academy of Management Review (AMR), Journal of Management (JOM), JBV, ETP, and the Journal of Small Business Management (JSBM). His research has: been published in AMR, JBV, ETP, JOM and JSBM; won awards from the Academy of Management, ETP, and the Babson-Kauffman Entrepreneurship Research Conference; and has been funded by the Kauffman Center for Entrepreneurial Leadership, Coleman Foundation, U.S. Department of Education, Small Business Foundation of America, the Los Angeles Times, the Pacific Gas and Electric Company, the Corporate Design Foundation and the National Endowment for the Arts. His research on nascent entrepreneurs explores how they: find and identify opportunities, recognize and solve startup problems, and undertake actions to successfully launch new ventures. He is also collecting and analyzing the stories entrepreneurs tell about their entrepreneurial adventures.

An Enterprising Framework
Enterprise: Creating a Framework for Success
Enterprisers
Enterprising Fundamentals
What Is an Enterprise?
The Legal and Regulatory Environment of Business
The Enterprising Process
Discovering Opportunities
Feasibility
Business Plans and Planning
Enterprising Strategies
Pathways to Enterprise Creation
Purchasing a Business
Franchising
The Enterprising Mind
The Enterprising Mind

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