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Marketing Channels

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ISBN-10: 0324316984

ISBN-13: 9780324316988

Edition: 8th 2012 (Revised)

Authors: Bert Rosenbloom

List price: $289.95
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Description:

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
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Book details

List price: $289.95
Edition: 8th
Copyright year: 2012
Publisher: Cengage South-Western
Publication date: 11/9/2011
Binding: Hardcover
Pages: 696
Size: 8.25" wide x 10.25" long x 1.13" tall
Weight: 3.388
Language: English

Bert Rosenbloom earned his Ph.D. at Temple University. He currently is a professor of marketing and Rauth Chair in Electronic Commerce in the LeBow College of Business, Drexel University, and editor of the Journal of Marketing Channels. He has served on the editorial boards of several publications including the Journal of Consumer Marketing, Journal of the Academy of Marketing Science, and Journal of International Consumer Marketing. Dr. Rosenbloom also serves on the ad hoc review boards of the Journal of Marketing Research, Journal of Marketing, and Journal of Retailing. He is former president of the International Management Development Association and former vice president of the…    

Marketing Channel Systems
Marketing Channel Concepts
Marketing Channel Participants
The Environment of Marketing Channels
Behavioral Processes in Marketing Channels
Developing The Marketing Channel
Strategy in Marketing Channels
Designing Marketing Channels
Selecting Channel Partners
Target Markets and Channel Design Strategy
Managing Marketing Channels
Motivating the Channel Members
Product Issues in Channel Management
Pricing Issues in Channel Management
Promotion in Marketing Channels
Logistics and Supply Chain Management in Marketing Channels
Evaluating Channel Member Performance
Additional Perspectives on Marketing Channels
Online Channel Systems and Management
Franchise Marketing Channels
Marketing Channels for Services
Global Marketing Channels
Cases