Competing for Advantage

ISBN-10: 0324316666
ISBN-13: 9780324316667
Edition: 2nd 2008 (Revised)
List price: $194.95
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Description: Discover what it takes to create a sustainable competitive advantage in management and business today with this straightforward, powerful strategic management resources. COMPETING FOR ADVANTAGE, 2E focuses specifically on the issues most important  More...

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Book details

List price: $194.95
Edition: 2nd
Copyright year: 2008
Publisher: Cengage South-Western
Publication date: 8/20/2007
Binding: Paperback
Pages: 448
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.254
Language: English

Discover what it takes to create a sustainable competitive advantage in management and business today with this straightforward, powerful strategic management resources. COMPETING FOR ADVANTAGE, 2E focuses specifically on the issues most important to today's current or future practitioner. The book details the processes and tools you need to better understand and effectively contribute to your organization's strategic management process. Applied examples illustrate the latest thinking, practices, and research in strategic management today with in-depth discussions that examine critical topics such as strategic leadership and corporate governance. Access to relevant cases, a focus on the emerging issues such as ethics, and an emphasis on technology throughout prepare you for success in the fast-paced, ever-changing global economy in which today's firms compete.

Strategic Thinking
Introduction to Strategic Management
Strategic Leadership
Strategic Analysis
The External Environment
The Internal Organization
Creating Competitive Advantage
Business-Level Strategy
Competitive Rivalry and Competitive Dynamics
Cooperative Strategy
Corporate-Level Strategy
Acquisition and Restructuring Strategies
International Strategy
Monitoring And Creating Entrepreneurial Opportunities
Corporate Governance
Strategic Entrepreneurship
Strategic Flexibility and Real Options Analysis

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