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Essentials of Business Communication

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ISBN-10: 0324313926

ISBN-13: 9780324313925

Edition: 7th 2007 (Revised)

Authors: Mary Ellen Guffey

List price: $274.95
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This cost-effective textbook/workbook/handbook presents a streamlined, no-nonsense approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a three-in-one learning package: (1) authoritative text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of…    
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Book details

List price: $274.95
Edition: 7th
Copyright year: 2007
Publisher: Cengage South-Western
Publication date: 1/24/2006
Binding: Paperback
Pages: 560
Size: 8.50" wide x 10.50" long x 0.75" tall
Weight: 2.442
Language: English

A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results…    

Laying Communication Foundations
Building Your Career Success with Communication Skills
The Writing Process
Creating Business Messages
Improving Writing Techniques
Revising and Proofreading Business Messages
Corresponding At Work
E-Mail and Memorandums
Direct Letters and Goodwill Messages
Persuasive Messages
Negative Messages
Reporting Workplace Data
Informal Reports
Proposals and Formal Reports
Developing Speaking And Technology Skills
Communicating in Person, in Meetings, by Telephone, and Digitally
Making Oral Presentations
Employment Communication
The Job Search, RTsumTs, and Job Application Messages
Employment Interviewing and Follow-Up Messages
Reference Guide to Document Formats
Correction Symbols and Proofreading Marks
Documentation Formats. Grammar Mechanics Handbook
Key to Grammar Mechanics Checkups