Fundamentals of International Business

Name: Fundamentals of International Business
Price: 40.11 USD
Availability: InStock
ISBN: 9780324259643

ISBN-10: 0324259646

ISBN-13: 9780324259643

Edition: 2004

Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett

List price: $244.95

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Fundamentals of International Business is a concise introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The distinguished author team's academic and practitioner experience both in business and government ensures a balance of research and practical insight. The text includes the latest trade data presented in easy to understand tables and graphs. Contemporary business situations and critical events are featured and discussed in each chapter?with special attention to the impact technology. Throughout the text every effort has been made to present complex ideas in an easy-to-understand language and format.

Book details

List price: $244.95
Copyright year: 2004
Publisher: Cengage South-Western
Publication date: 4/7/2003
Binding: Paperback
Pages: 448
Size: 7.75" wide x 9.75" long x 0.50" tall
Weight: 1.848




Globalization



Globalization



Globalization Drivers



Cultural Environment



GlobalTrade Environment



Politics and Laws



EconomicIntegration



Global Trade And Investment



Tradeand Investment Theory



The International Economic Activityof the Nation



Global Finance



Foreign Exchangeand Global Financial Markets



Global Financial Management



Global Operations



Exporting and Global Expansion



Global Marketing



Global Supply Chain



ManagingGlobally



The Future



The Future