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| Overviews | |
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| The Business of Sports: A Perspective from Stanford | |
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| The Business of Sports: A Perspective from Harvard | |
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| Leagues | |
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| Basketball, Globalization, and the NBA | |
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| Major League Soccer 1996-1998: Now, Later? Never? | |
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| Launching the New National Rugby League Season: Looking for Sunlight Through Dark Clouds | |
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| CART?s Leadership Challenges: Can It Retain Honda?s Engine Sponsorship? | |
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| Women?s Professional Sports, 2004 | |
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| Women?s Professional Basketball and the American Basketball League | |
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| Women?s National Basketball Association (WNBA) | |
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| The American Basketball League: The Last Chapter | |
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| Clubs | |
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| NFL Club Business Management: Assessing Priority Differences Across 3 Clubs | |
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| Colorado Crush and the Arena Football League | |
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| Life As A Minor League CEO: Frank Burke and the Chattanooga Lookouts | |
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| Players/Athletes | |
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| A-Rod?s Value-Add: To The Rangers? To The Yankees? | |
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| Sports Agents: Is There a Firm Advantage? | |
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| Magic Johnson: Endorsements ?After??? | |
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| Nike Corporation and Athlete Endorsements | |
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| Can Kobe?s Endorsement Deals Make a Rebound? | |
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| College Sports | |
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| Jeremy Bloom and ?Show Us The Money? | |
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| Marquette and Bucknell Wrestling Program: Were They Pinned by Title IX? | |
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| Notre Dame: What Price Independence? | |
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| San Jose State?s Football Program: Is It The Final Play for the Spartans? | |
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| Sports Marketing (1): Advertising, Sponsorships, And Endorsements | |
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| Nextel?s NASCAR Sponsorship Decision 6.2 ?I lost My Volvo in New Haven?: Tennis Event Sponsorship | |
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| Visa Olympic Sponsorship Marketing | |
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| John Hancock Sports Sponsorship: 1993-2000 and Beyond 6.5 "Tarnished Rings? Olympic Games Sponsorship Issues? | |
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| Sports Marketing (2): Club Marketing And Fan Avidity | |
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| Variable Ticket Pricing: Should The Minnesota Twins Catch the Wave? | |
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| The ?Friendly Fenway? Program: The Value of Experience Enhancement | |
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| Red Sox 2004: Times of Change | |
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| Atlanta Falcons (A): Branding/Marketing Challenges for New Ownership | |
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| Atlanta Falcons (B): Ongoing Branding/Marketing Challenges | |
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| Broadcasting, Media And Sports | |
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| The National Hockey League?s New Television Contract for 2004 and Beyond | |
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| Fox Sports and Free-to-Air Broadcast Television | |
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| Yes Network and Cablevision: Will the Yankees Fans Continue to Strike Out? | |
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| The NFL-Network Television Contracts; 1998-2005 | |
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| NBC?s Olympics Broadcast Strategy | |
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| The Women?s Sporting Magazine Market: Is There A Viable Position For a New Startup? | |
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| Sporting Stadiums And Arena | |
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| San Francisco Giants and PacBell/SBC Park | |
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| Dallas Cowboys: Financing a New Stadium | |
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| Financial Valuation And Profitability | |
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| Los Angeles Kings: What Is The Financial Score? | |
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| Liverpool Football Club: What Is Its Current Market Value? | |
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| Liverpool Football Club: Putting Players on the Balance | |