Business of Sports Cases and Text on Strategy and Management

ISBN-10: 0324233841
ISBN-13: 9780324233841
Edition: 2006
List price: $174.95
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Description: Get the business casebook that scores on all levels! THE BUSINESS OF SPORTS: CASES AND TEXT ON STRATEGY AND MANAGEMENT shows you how off-the-field business interests change the dynamics of play. Cases include: cases on major league soccer, the  More...

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Book details

List price: $174.95
Copyright year: 2006
Publisher: Cengage South-Western
Publication date: 4/20/2005
Binding: Hardcover
Pages: 472
Size: 8.25" wide x 10.00" long x 1.00" tall
Weight: 2.442
Language: English

Get the business casebook that scores on all levels! THE BUSINESS OF SPORTS: CASES AND TEXT ON STRATEGY AND MANAGEMENT shows you how off-the-field business interests change the dynamics of play. Cases include: cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. And after every case is a discussion section, so you'll know you're learning what you need to know for the test.

Overviews
The Business of Sports: A Perspective from Stanford
The Business of Sports: A Perspective from Harvard
Leagues
Basketball, Globalization, and the NBA
Major League Soccer 1996-1998: Now, Later? Never?
Launching the New National Rugby League Season: Looking for Sunlight Through Dark Clouds
CART?s Leadership Challenges: Can It Retain Honda?s Engine Sponsorship?
Women?s Professional Sports, 2004
Women?s Professional Basketball and the American Basketball League
Women?s National Basketball Association (WNBA)
The American Basketball League: The Last Chapter
Clubs
NFL Club Business Management: Assessing Priority Differences Across 3 Clubs
Colorado Crush and the Arena Football League
Life As A Minor League CEO: Frank Burke and the Chattanooga Lookouts
Players/Athletes
A-Rod?s Value-Add: To The Rangers? To The Yankees?
Sports Agents: Is There a Firm Advantage?
Magic Johnson: Endorsements ?After???
Nike Corporation and Athlete Endorsements
Can Kobe?s Endorsement Deals Make a Rebound?
College Sports
Jeremy Bloom and ?Show Us The Money?
Marquette and Bucknell Wrestling Program: Were They Pinned by Title IX?
Notre Dame: What Price Independence?
San Jose State?s Football Program: Is It The Final Play for the Spartans?
Sports Marketing (1): Advertising, Sponsorships, And Endorsements
Nextel?s NASCAR Sponsorship Decision 6.2 ?I lost My Volvo in New Haven?: Tennis Event Sponsorship
Visa Olympic Sponsorship Marketing
John Hancock Sports Sponsorship: 1993-2000 and Beyond 6.5 "Tarnished Rings? Olympic Games Sponsorship Issues?
Sports Marketing (2): Club Marketing And Fan Avidity
Variable Ticket Pricing: Should The Minnesota Twins Catch the Wave?
The ?Friendly Fenway? Program: The Value of Experience Enhancement
Red Sox 2004: Times of Change
Atlanta Falcons (A): Branding/Marketing Challenges for New Ownership
Atlanta Falcons (B): Ongoing Branding/Marketing Challenges
Broadcasting, Media And Sports
The National Hockey League?s New Television Contract for 2004 and Beyond
Fox Sports and Free-to-Air Broadcast Television
Yes Network and Cablevision: Will the Yankees Fans Continue to Strike Out?
The NFL-Network Television Contracts; 1998-2005
NBC?s Olympics Broadcast Strategy
The Women?s Sporting Magazine Market: Is There A Viable Position For a New Startup?
Sporting Stadiums And Arena
San Francisco Giants and PacBell/SBC Park
Dallas Cowboys: Financing a New Stadium
Financial Valuation And Profitability
Los Angeles Kings: What Is The Financial Score?
Liverpool Football Club: What Is Its Current Market Value?
Liverpool Football Club: Putting Players on the Balance

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