Effective Real Estate Sales and Marketing

ISBN-10: 0324222890
ISBN-13: 9780324222890
Edition: 3rd 2007 (Revised)
List price: $52.95 Buy it from $15.79
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Description: Become a competitive and successful salesperson with EFFECTIVE REAL ESTATE SALES AND MARKETING! With an overview of the relationship between marketing and sales, this real estate text provides you with the tools and information you need for success.  More...

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Book details

List price: $52.95
Edition: 3rd
Copyright year: 2007
Publisher: OnCourse Learning
Publication date: 7/5/2006
Binding: Paperback
Pages: 272
Size: 7.50" wide x 9.25" long x 0.75" tall
Weight: 1.144

Become a competitive and successful salesperson with EFFECTIVE REAL ESTATE SALES AND MARKETING! With an overview of the relationship between marketing and sales, this real estate text provides you with the tools and information you need for success. The proven techniques discussed include insight understanding consumer behavior, effective communication, and time management. In-depth coverage of current technology trends with real world applications found throughout will equip you for today's competitive marketplace.

An overview of sales and marketing
The technology of real estate sales and marketing
Defining your marketplace
Personal management
Developing a prospecting system
The listing presentation
Advertising and the communications process
Telephone techniques
The qualifying process
Presenting the property
Handling objections and closing
Presenting the offer and negotiating counteroffers
Keeping the sale together
Broker selection and legal awareness

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