Marketing Channels A Management View

ISBN-10: 0324186932
ISBN-13: 9780324186932
Edition: 7th 2004 (Revised)
Authors: Bert Rosenbloom
List price: $436.95 Buy it from $6.86
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Description: Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that  More...

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Book details

List price: $436.95
Edition: 7th
Copyright year: 2004
Publisher: Cengage South-Western
Publication date: 7/16/2003
Binding: Hardcover
Pages: 672
Size: 8.00" wide x 10.00" long x 1.25" tall
Weight: 3.234
Language: English

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.

Bert Rosenbloom earned his Ph.D. at Temple University. He currently is a professor of marketing and Rauth Chair in Electronic Commerce in the LeBow College of Business, Drexel University, and editor of the Journal of Marketing Channels. He has served on the editorial boards of several publications including the Journal of Consumer Marketing, Journal of the Academy of Marketing Science, and Journal of International Consumer Marketing. Dr. Rosenbloom also serves on the ad hoc review boards of the Journal of Marketing Research, Journal of Marketing, and Journal of Retailing. He is former president of the International Management Development Association and former vice president of the Philadelphia Chapter of the American Marketing Association. Dr. Rosenbloom is a past member of the Board of Governors of the Academy of Marketing Science. Dr. Rosenbloom is a leading expert on the management of marketing channels and distribution systems and the author of 10 books and more than 100 articles. His book Marketing Channels: A Management View, now in its sixth edition, has been the leading college textbook on marketing channels for over two decades. His book Marketing Functions and the Wholesale Distributor has been acclaimed in the wholesaling sector for providing the industry with new concepts and analytical methods to increase productivity in wholesale marketing channels. Dr. Rosenbloom has consulted for a broad range of industries in manufacturing, wholesaling, retailing, communications, services, and real estate in the United States and abroad. He has won two teaching awards.

Marketing Channel Concepts
The Channel Participants
The Environment of Marketing Channels
Behavioral Processesin Marketing Channels
Strategy in Marketing Channels
Designing the Marketing Channel
Selecting the ChannelMembers
Target Markets and Channel Design Strategy
Motivating the Channel Members
Product Issues in ChannelManagement
Pricing Issues in Channel Management
Promotionthrough the Marketing Channel
Logistics and Channel Management
Evaluating Channel Member Performance
ElectronicMarketing Channels
Direct Selling and Direct Marketing ChannelSystems
Marketing Channels for Services
InternationalChannel Perspectives
Cases

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