Strategic Electronic Marketing Managing E-Business

Name: Strategic Electronic Marketing Managing E-Business
Price: 8.84 USD
Availability: InStock
ISBN: 9780324178937

ISBN-10: 032417893X

ISBN-13: 9780324178937

Edition: 2nd 2003 (Revised)

Authors: Brad Alan Kleindl

List price: $154.95

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Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques are fundamentally changing the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of dot-com and brick and mortar strategies; non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate level courses in e-commerce.

Book details

List price: $154.95
Edition: 2nd
Copyright year: 2003
Publisher: Cengage South-Western
Publication date: 9/25/2002
Binding: Hardcover
Pages: 448
Size: 8.00" wide x 9.25" long x 0.75" tall
Weight: 2.090
Language: English



Introduction to E-Business


Understanding E-Business Technology


Hypermedia Communication


E-Business Promotion


E-Business Supply Chain Management


E-Business Value Strategies


E-Commerce


The Market


Customer Relationship Management (CRM) Through Information Collection and Use


E-Business Strategy


Managing the E-Business