Enterprise

ISBN-10: 0324130856

ISBN-13: 9780324130850

Edition: 2010

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Description: Introduce students to a new mind-set, strong enterprising skills, and the ability to take advantage of ever-changing opportunities with this unique introductory entrepreneurship and small business management text. Gartner/Bellamy's ENTERPRISE clearly demonstrates how any individual can be an enterpriser or entrepreneur as they learn to take initiative to organize a project, despite obstacles or risk. This unique text moves beyond most entrepreneurship texts to explore topics using three levels of analysis--the person, business, and environment. The text emphasizes both ethical issues and global opportunities enterprisers face every day. With the help of memorable cases and hands-on exercises, the reader travels through the actual physical and mental steps of starting and operating a successful business. The book focuses on both the personal and professional skills students or budding entrepreneurs need for success in any venture or career.

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Book details

List price: $380.95
Copyright year: 2010
Publisher: Cengage South-Western
Publication date: 1/9/2009
Binding: Hardcover
Pages: 592
Size: 8.75" wide x 11.00" long x 1.00" tall
Weight: 2.992
Language: English

William B. Gartner is the Arthur M. Spiro Professor of Entrepreneurship at Clemson University. Prior to joining Clemson he was on the faculty at Georgetown University, the University of Virginia, San Francisco State University, and the University of Southern California. He is one of the co-founders of the Entrepreneurship Research Consortium, which initiated, developed and managed the Panel Study of Entrepreneurial Dynamics. His service to the entrepreneurship field has included two consecutive terms as Chair of the Academy of Management Entrepreneurship Division (1985 + 1986), special issue editorships for the Journal of Business Venturing (JBV) and Entrepreneurship Theory and Practice (ETP), and Editorial Board memberships with the Academy of Management Review (AMR), Journal of Management (JOM), JBV, ETP, and the Journal of Small Business Management (JSBM). His research has: been published in AMR, JBV, ETP, JOM and JSBM; won awards from the Academy of Management, ETP, and the Babson-Kauffman Entrepreneurship Research Conference; and has been funded by the Kauffman Center for Entrepreneurial Leadership, Coleman Foundation, U.S. Department of Education, Small Business Foundation of America, the Los Angeles Times, the Pacific Gas and Electric Company, the Corporate Design Foundation and the National Endowment for the Arts. His research on nascent entrepreneurs explores how they: find and identify opportunities, recognize and solve startup problems, and undertake actions to successfully launch new ventures. He is also collecting and analyzing the stories entrepreneurs tell about their entrepreneurial adventures.

Enterprise: Creating a Framework for Success
Enterprisers
Enterprising Fundamentals
What Is an Enterprise?
The Legal and Regulatory Environment of Business
Discovering Opportunities
Feasibility
Business Plans and Planning
Pathways to Enterprise Creation
Purchasing a Business
Franchising
The Enterprising Mind
Branding and Marketing: Refining and Telling the Enterprise's Story
Sales, Place, Price, and Service: Engaging Your Customers
Finding Resources
Monitoring Financial Resources
Managing People
Managing the Enterprise
Personal and Business Transition
Creating and Growing the Social Enterprise.
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