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Enterprise! (with Printed Access Card)

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ISBN-10: 0324130856

ISBN-13: 9780324130850

Edition: 2010

Authors: William B. Gartner, Marlene G. Bellamy

List price: $333.95
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Description:

Introduce students to a new mind-set, strong enterprising skills, and the ability to take advantage of ever-changing opportunities with this unique introductory entrepreneurship and small business management text. Gartner/Bellamy's ENTERPRISE clearly demonstrates how any individual can be an enterpriser or entrepreneur as they learn to take initiative to organize a project, despite obstacles or risk. This unique text moves beyond most entrepreneurship texts to explore topics using three levels of analysis--the person, business, and environment. The text emphasizes both ethical issues and global opportunities enterprisers face every day. With the help of memorable cases and hands-on…    
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Book details

List price: $333.95
Copyright year: 2010
Publisher: Cengage South-Western
Publication date: 1/9/2009
Binding: Hardcover
Pages: 592
Size: 8.75" wide x 11.00" long x 1.00" tall
Weight: 2.992
Language: English

William B. Gartner is the Arthur M. Spiro Professor of Entrepreneurship at Clemson University. Prior to joining Clemson he was on the faculty at Georgetown University, the University of Virginia, San Francisco State University, and the University of Southern California. He is one of the co-founders of the Entrepreneurship Research Consortium, which initiated, developed and managed the Panel Study of Entrepreneurial Dynamics. His service to the entrepreneurship field has included two consecutive terms as Chair of the Academy of Management Entrepreneurship Division (1985 + 1986), special issue editorships for the Journal of Business Venturing (JBV) and Entrepreneurship Theory and Practice…    

Enterprise: Creating a Framework for Success
Enterprisers
Enterprising Fundamentals
What Is an Enterprise?
The Legal and Regulatory Environment of Business
Discovering Opportunities
Feasibility
Business Plans and Planning
Pathways to Enterprise Creation
Purchasing a Business
Franchising
The Enterprising Mind
Branding and Marketing: Refining and Telling the Enterprise's Story
Sales, Place, Price, and Service: Engaging Your Customers
Finding Resources
Monitoring Financial Resources
Managing People
Managing the Enterprise
Personal and Business Transition
Creating and Growing the Social Enterprise.