Internet Marketing and E-Commerce

ISBN-10: 0324074778
ISBN-13: 9780324074772
Edition: 2nd 2007
List price: $294.95 Buy it from $3.00
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Description: INTERNET MARKETING & e-COMMERCE emphasizes the rigor of Internet marketing ? not just the hype ? combining state of the art research, practices of leading online marketing companies, and an in-depth look at the special advantages available online.  More...

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Book details

List price: $294.95
Edition: 2nd
Copyright year: 2007
Publisher: Cengage South-Western
Publication date: 11/21/2006
Binding: Hardcover
Pages: 656
Size: 7.75" wide x 9.50" long x 1.00" tall
Weight: 2.794
Language: English

INTERNET MARKETING & e-COMMERCE emphasizes the rigor of Internet marketing ? not just the hype ? combining state of the art research, practices of leading online marketing companies, and an in-depth look at the special advantages available online. INTERNET MARKETING & e-COMMERCE shows how the Internet is creating value for customers and profits for companies, while also fitting into an organization's complete marketing strategy. Building on the foundation of Hanson's widely acclaimed Principles of Internet Marketing, and reflecting the lessons and new opportunities of "Web 2.0," INTERNET MARKETING & e-COMMERCE provides coverage of Internet marketing practices for organizations of all types: traditional large companies, small businesses, charities, and online start-ups.

Foundations
Introduction
A Digital World
Networks
Individuals Online
Essential Skills
Web Business Models
Online Branding
Usability, Credibility, Persuasion
Traffic Building
Personalization
Creating Commitment
Innovation and the Net
Pricing in an Online World
e-Commerce
Internet Retailing
Consumer Channels
B2B eCommerce
Online Research
Organizing for Online Marketing

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