Internet Marketing and E-Commerce

Name: Internet Marketing and E-Commerce
Availability: InStock
ISBN: 9780324074772

ISBN-10: 0324074778

ISBN-13: 9780324074772

Edition: 2nd 2007

Authors: Kirthi Kalyanam, Ward A. Hanson

List price: $294.95

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INTERNET MARKETING & e-COMMERCE emphasizes the rigor of Internet marketing ? not just the hype ? combining state of the art research, practices of leading online marketing companies, and an in-depth look at the special advantages available online. INTERNET MARKETING & e-COMMERCE shows how the Internet is creating value for customers and profits for companies, while also fitting into an organization's complete marketing strategy. Building on the foundation of Hanson's widely acclaimed Principles of Internet Marketing, and reflecting the lessons and new opportunities of "Web 2.0," INTERNET MARKETING & e-COMMERCE provides coverage of Internet marketing practices for organizations of all types:…

Book details

List price: $294.95
Edition: 2nd
Copyright year: 2007
Publisher: Cengage South-Western
Publication date: 11/21/2006
Binding: Hardcover
Pages: 656
Size: 7.75" wide x 9.50" long x 1.00" tall
Weight: 2.486
Language: English




Foundations



Introduction



A Digital World



Networks



Individuals Online



Essential Skills



Web Business Models



Online Branding



Usability, Credibility, Persuasion



Traffic Building



Personalization



Creating Commitment



Innovation and the Net



Pricing in an Online World



e-Commerce



Internet Retailing



Consumer Channels



B2B eCommerce



Online Research



Organizing for Online Marketing