Strategic Electronic Marketing Managing E-Business

Name: Strategic Electronic Marketing Managing E-Business
Price: 13.35 USD
Availability: InStock
ISBN: 9780324072648

ISBN-10: 0324072643

ISBN-13: 9780324072648

Edition: 2000

Authors: Brad Alan Kleindl

List price: $73.95

30 day, 100% satisfaction guarantee!

Marketplace

1 new & used from $13.35

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Book details

List price: $73.95
Copyright year: 2000
Publisher: Cengage South-Western
Binding: Hardcover
Pages: 368
Size: 8.29" wide x 9.51" long x 0.82" tall
Weight: 1.760
Language: English

Preface
Introduction to E-Business	p. 2
Understanding E-Business Technology	p. 22
E-Business Communication	p. 72
E-Business Distribution Systems and Supply Chain Management	p. 106
E-Business Value Strategies	p. 134
E-Commerce	p. 166
E-Business Promotion	p. 190
The Market	p. 220
Information Collection and Use	p. 256
E-Business Management	p. 292
E-Business Strategy	p. 330
Ivey Cases	p. 366
Glossary	p. 396
Company and URL Index	p. 401
Subject Index	p. 406
Table of Contents provided by Blackwell. All Rights Reserved.