Logo Design Love A Guide to Creating Iconic Brand Identities

ISBN-10: 0321985206
ISBN-13: 9780321985200
Edition: 2nd 2015
Authors: David Airey
List price: $39.99 Buy it from $30.04
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Description: In this updated and expanded edition of his bestselling guide to logo design, Irish graphic designer David Airey includes an entirely new chapter on how to develop an iconic brand identity from concept to completion using real world case studies  More...

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Book details

List price: $39.99
Edition: 2nd
Copyright year: 2015
Publisher: Peachpit Press
Publication date: 8/20/2014
Binding: Paperback
Pages: 240
Size: 6.75" wide x 9.00" long x 0.50" tall
Weight: 1.540
Language: English

In this updated and expanded edition of his bestselling guide to logo design, Irish graphic designer David Airey includes an entirely new chapter on how to develop an iconic brand identity from concept to completion using real world case studies from A-list designers. This fully revised edition also includes more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more useful information for getting the job and getting it done right.David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos and brand identities, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; Sagmeister & Walsh, Moving Brands, and many more.In this book, you'll learn:Best practices for extending a logo into an entire brand identity systemWhy one logo is more effective than anotherHow to create your own iconic designsWhat sets some designers above the rest30 practical design tips for creating logos that last

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