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Photography Q and A Real Questions, Real Answers

ISBN-10: 0321929500
ISBN-13: 9780321929501
Edition: 2013
Authors: Zack Arias
List price: $39.95
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Description: Many readers regularly visit Atlanta-based editorial and commercial photographer Zack Arias's blog, where he shares photos and techniques, and provides a straightforward and candid look inside the photography industry. And through his  More...

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Book details

List price: $39.95
Copyright year: 2013
Publisher: New Riders Publishing
Publication date: 5/24/2013
Binding: Paperback
Pages: 312
Size: 8.00" wide x 9.00" long x 0.75" tall
Weight: 1.210
Language: English

Many readers regularly visit Atlanta-based editorial and commercial photographer Zack Arias's blog, where he shares photos and techniques, and provides a straightforward and candid look inside the photography industry. And through his well-respected, packed workshops (and his extremely successful OneLight DVD), many have looked to Zack to teach solid photography skills. Over the years and through consistently great work, helpful advice, and a kind of "open door policy" where he shares all, Zack has built a very loyal, large community and readership who feel truly connected to him, and who look to him to help navigate the waters of a difficult and dynamic industry. In short, they trust him. Now, in Photography Q&A, Zack takes a popular blog project to another level and, in doing so, finds yet another way to cut through the noise in this industry to connect with his readers and offer truly valuable information to the photographer struggling to make his or her way through the twists and turns of its ever-changing landscape.In Photography Q&A, Zack takes the best of the 1,000+ questions that he fielded directly from the public for his blog project. These are questions that range across all aspects of the photo industry: gear, marketing, street photography, vision, pricing, branding, models, work/life balance, technical advice, and much more. From how to "put yourself out there" and start to get jobs, to how to get paid for those jobs when the client is slow to cut the check–and everything in between–Photography Q&A expands upon the original blog project and answers many of the pressing questions that photographers are asking, but until now have not been addressed. Beyond editing and expanding the original posts, Photography Q&A also includes lots of additional material: intermittent "Visual Intermission" sections, where Zack discusses individual images; worksheets on topics such as pricing and costs that accompany the Q&A text and truly help the reader know their numbers; and a tear-out section at the back of the book, where Zack includes "trading card" size images from the book with pertinent image-making info on the card's reverse side.With all this material, and with insightful, honest answers that come straight from Zack's experience as a photographer who has seen it all (or at least a lot of it) and a voice that is simultaneously irreverent, candid, and earnest, Photography Q&A is a truly helpful resource for any photographer looking for the real answers to the real questions in the industry today.  

Foreword
Introduction
Zack is a cynical bastard
Feeling like a farce and a phony
Exposure drills
Which softbox-28" or 50"?
Quality of light between two lights and one box
Who's got the nicest glASS?
Rebels need not apply
Finding portrait subjects
Good days and bad days
Difference between the genres
Is there always a photo to be made?
Seamless in a small room
Film camera for sports
Save and buy once
Till dust do us part
Best place for critique
Best piece of gear under $100
Photography competitions
Not enough hours in the day
How important is post-processing?
Full frame vs. crop factor
Taking photos is 10%
Talk to strangers, kids!
Previsualization and directing subjects
Lightroom vs. Aperture
Lord help him. He's working at Goodwill
UV filters are trash
Asking about a street photo
Style over substance
Shootin nekkid girls
Cheap ebay lights
OneLight for life
All lenses are not created equal
Trade shows
Resumes for photographers
Things I've learned while learning others
Gear lust
My shit ain't sharp
Low light blues
Blowin' up some photos!
Asking strangers for photos
Stock or purge?
Nudes, Bar Mitzvahs, and WTF
How do I sell stuff that people don't buy?
Don't build a following
Going to school for photography
Assisting and 2<Sup>nd</Sup> shooting
Comparing yourself to others
Noise reduction. Not elimination
Drinking with friends
Small town fashionista
Follow footballers foodchain
The goal of personal projects
Feeling confident enough to start selling
How do you charge a band?
Gettin' paid in Cincinnati
Salon owner seeks slavery
Setting prices. The primer
Why grid a softbox?
Artist's statements and the innocence of trees
Comparing PCB strobes
Ain't no money in live music
Kidnapped & Dumped. How to start
Band, label, or manager directing the shoot?
Waves of anxiety
The Catch 22. Job or jump?
How photography can kill your relationships
Underpriced and working
Posting pricing on your web site
Finding your style
Packing gear
Lenses and LEDs
A company by any other name
Mixing work on web sites or splitting them
Marketing and self-promotion
Logos. To pay or not to pay
What is a successful photographer?
Rare times I use Aperture Priority
Cropping & Blurring
Beyond the bridal booth
Giving the files away
Giving the RAW files away
Questions to ask when making a bid
Which of your children do you love more? Portfolios
Genre jumping
What an art buyer wants to see in your book
Great photographers you should know
Videos of girls putting makeup on
Great excuses for my crappy web galleries
Using a light meter. Know your shit
Delivering images you hate
Basic checklist for permanent studio space
Using a studio to your benefit
'merica!
What keeps me alive on the streets
He shoots with Sony. Hahahahaha!
Slow-paying clients
When to charge for licensing usage
Can't get no credit
Learning to sell. Hold this book
Gear porn
Cards & Battery system
Do as I say. Not as I do
Personal Personal Projects
One day you're great. The next, you're a hack
Putting the camera down forever
Worksheets

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