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| Foreword | |
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| Introduction | |
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| Zack is a cynical bastard | |
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| Feeling like a farce and a phony | |
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| Exposure drills | |
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| Which softbox-28" or 50"? | |
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| Quality of light between two lights and one box | |
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| Who's got the nicest glASS? | |
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| Rebels need not apply | |
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| Finding portrait subjects | |
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| Good days and bad days | |
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| Difference between the genres | |
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| Is there always a photo to be made? | |
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| Seamless in a small room | |
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| Film camera for sports | |
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| Save and buy once | |
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| Till dust do us part | |
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| Best place for critique | |
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| Best piece of gear under $100 | |
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| Photography competitions | |
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| Not enough hours in the day | |
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| How important is post-processing? | |
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| Full frame vs. crop factor | |
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| Taking photos is 10% | |
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| Talk to strangers, kids! | |
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| Previsualization and directing subjects | |
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| Lightroom vs. Aperture | |
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| Lord help him. He's working at Goodwill | |
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| UV filters are trash | |
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| Asking about a street photo | |
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| Style over substance | |
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| Shootin nekkid girls | |
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| Cheap ebay lights | |
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| OneLight for life | |
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| All lenses are not created equal | |
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| Trade shows | |
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| Resumes for photographers | |
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| Things I've learned while learning others | |
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| Gear lust | |
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| My shit ain't sharp | |
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| Low light blues | |
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| Blowin' up some photos! | |
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| Asking strangers for photos | |
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| Stock or purge? | |
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| Nudes, Bar Mitzvahs, and WTF | |
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| How do I sell stuff that people don't buy? | |
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| Don't build a following | |
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| Going to school for photography | |
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| Assisting and 2<Sup>nd</Sup> shooting | |
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| Comparing yourself to others | |
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| Noise reduction. Not elimination | |
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| Drinking with friends | |
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| Small town fashionista | |
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| Follow footballers foodchain | |
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| The goal of personal projects | |
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| Feeling confident enough to start selling | |
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| How do you charge a band? | |
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| Gettin' paid in Cincinnati | |
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| Salon owner seeks slavery | |
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| Setting prices. The primer | |
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| Why grid a softbox? | |
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| Artist's statements and the innocence of trees | |
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| Comparing PCB strobes | |
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| Ain't no money in live music | |
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| Kidnapped & Dumped. How to start | |
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| Band, label, or manager directing the shoot? | |
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| Waves of anxiety | |
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| The Catch 22. Job or jump? | |
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| How photography can kill your relationships | |
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| Underpriced and working | |
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| Posting pricing on your web site | |
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| Finding your style | |
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| Packing gear | |
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| Lenses and LEDs | |
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| A company by any other name | |
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| Mixing work on web sites or splitting them | |
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| Marketing and self-promotion | |
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| Logos. To pay or not to pay | |
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| What is a successful photographer? | |
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| Rare times I use Aperture Priority | |
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| Cropping & Blurring | |
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| Beyond the bridal booth | |
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| Giving the files away | |
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| Giving the RAW files away | |
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| Questions to ask when making a bid | |
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| Which of your children do you love more? Portfolios | |
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| Genre jumping | |
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| What an art buyer wants to see in your book | |
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| Great photographers you should know | |
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| Videos of girls putting makeup on | |
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| Great excuses for my crappy web galleries | |
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| Using a light meter. Know your shit | |
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| Delivering images you hate | |
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| Basic checklist for permanent studio space | |
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| Using a studio to your benefit | |
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| 'merica! | |
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| What keeps me alive on the streets | |
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| He shoots with Sony. Hahahahaha! | |
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| Slow-paying clients | |
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| When to charge for licensing usage | |
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| Can't get no credit | |
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| Learning to sell. Hold this book | |
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| Gear porn | |
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| Cards & Battery system | |
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| Do as I say. Not as I do | |
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| Personal Personal Projects | |
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| One day you're great. The next, you're a hack | |
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| Putting the camera down forever | |
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| Worksheets | |