Photographer's MBA Everything You Need to Know for Your Photography Business

ISBN-10: 0321888928
ISBN-13: 9780321888921
Edition: 2013 (Revised)
Authors: Sal Cincotta
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Description: The Photographer's MBA takes into consideration the overall photography industry and discusses in depth how to set up, maintain, and grow a new photography business. Photographer Sal Cincotta - who runs a highly successful portrait, senior, and  More...

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Book details

List price: $18.99
Copyright year: 2013
Publisher: Pearson Education, Limited
Publication date: 11/20/2012
Binding: Paperback
Pages: 192
Size: 7.75" wide x 9.50" long x 0.50" tall
Weight: 0.836
Language: English

The Photographer's MBA takes into consideration the overall photography industry and discusses in depth how to set up, maintain, and grow a new photography business. Photographer Sal Cincotta - who runs a highly successful portrait, senior, and wedding photography business in St. Louis - first dives in to discuss the various corporate models (S-corp, C-corp, LLC, etc.), then, chapter by chapter, takes on the all-important business plan, basic accounting tips and tricks, business insurance, creating contracts, and model releases. He dives deep into understanding concepts surrounding costs and pricing, marketing and branding, and much more. At the end of each chapter, Cincotta closes with a checklist of tasks and action items to complete so that the reader gets the full benefit of the information provided - a clear opportunity to turn the information learned in the book into action to create a successful business for themselves. At the end of the book, there is also a list of resources - government and otherwise - for the reader to use.

Introduction
So You Want to Be a Photographer
A Career as a Professional Photographer
The Cons
The Pros
Getting Started
Final Thoughts
Next Steps
Let's Talk Business
Make It Real
Types of Business Entities
The Business Plan
It Doesn't Have to Be Painful
Key Terms and Definitions
Putting It into Practice
Your Mission Statement
Your Vision Statement
The Business Plan
Next Steps
Branding
What Does It All Mean?
Defining Your Brand
What Is Your X-Factor?
Next Steps
The Marketing Plan
Marketing Defined
Marketing Options
Next Steps
Getting Social
The Importance of the Web
SEO
Social Media
Next Steps
Costs and Pricing
Costs
Pricing
Establishing Value
Next Steps
Contracts
Protecting Your Personal Assets
Get Legal
Wedding Contract Basics
Model Releases
Copyright Releases
Limited Copyright Releases
Second Shooter Agreements
Next Steps
Finding Your Niche
What Is Out There?
Where to Start?
Next Steps
Index

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