Photographer's MBA Everything You Need to Know for Your Photography Business

Name: Photographer's MBA Everything You Need to Know for Your Photography Business
Price: 5.7 USD
Availability: InStock
ISBN: 9780321888921

ISBN-10: 0321888928

ISBN-13: 9780321888921

Edition: 2013 (Revised)

Authors: Sal Cincotta

List price: $23.99

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Description:

The Photographer's MBA takes into consideration the overall photography industry and discusses in depth how to set up, maintain, and grow a new photography business. Photographer Sal Cincotta - who runs a highly successful portrait, senior, and wedding photography business in St. Louis - first dives in to discuss the various corporate models (S-corp, C-corp, LLC, etc.), then, chapter by chapter, takes on the all-important business plan, basic accounting tips and tricks, business insurance, creating contracts, and model releases. He dives deep into understanding concepts surrounding costs and pricing, marketing and branding, and much more. At the end of each chapter, Cincotta closes with a…

Book details

List price: $23.99
Copyright year: 2013
Publisher: Pearson Education, Limited
Publication date: 11/20/2012
Binding: Paperback
Pages: 192
Size: 7.75" wide x 9.50" long x 0.50" tall
Weight: 0.836
Language: English



Introduction



So You Want to Be a Photographer


A Career as a Professional Photographer


The Cons


The Pros


Getting Started


Final Thoughts


Next Steps



Let's Talk Business


Make It Real


Types of Business Entities



The Business Plan


It Doesn't Have to Be Painful


Key Terms and Definitions


Putting It into Practice


Your Mission Statement


Your Vision Statement


The Business Plan


Next Steps



Branding


What Does It All Mean?


Defining Your Brand


What Is Your X-Factor?


Next Steps



The Marketing Plan


Marketing Defined


Marketing Options


Next Steps



Getting Social


The Importance of the Web


SEO


Social Media


Next Steps



Costs and Pricing


Costs


Pricing


Establishing Value


Next Steps



Contracts


Protecting Your Personal Assets


Get Legal


Wedding Contract Basics


Model Releases


Copyright Releases


Limited Copyright Releases


Second Shooter Agreements


Next Steps



Finding Your Niche


What Is Out There?


Where to Start?


Next Steps


Index