Managing Enterprise Content A Unified Content Strategy

ISBN-10: 032181536X
ISBN-13: 9780321815361
Edition: 2nd 2012
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Description: We can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can't do that until we can define how each element associated  More...

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Book details

List price: $50.00
Edition: 2nd
Copyright year: 2012
Publisher: New Riders Publishing
Publication date: 6/12/2012
Binding: Paperback
Pages: 384
Size: 7.00" wide x 9.00" long x 1.00" tall
Weight: 1.804
Language: English

We can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can't do that until we can define how each element associated with a content object should be effectively written to respond to different customer needs and context of the content as well as changes in display and different capabilities of devices. This book presents a unified content strategy model.A unified content strategy:Identifies customer requirementsDefines structured content models for responsive contentDetermines how content will be reused and repurposed across media and devices and how it will adapt to changing customer needsIdentifies the tags (metadata) for retrieval and dynamic deliveryDetermines how content should be managed throughout the entire content lifecycleDefines the governance policies to manage the content from creation to retirement

The basis of a unified content strategy
Content: The lifebood of an organization
Intelligent content
Where does a unified content strategy fit
Enterprise content: Web and beyond
Publishing
Product content
Learning materials
Performing a substantive audit: Determining business requirements
What does your customer really need?
Where does it really hurt?
Analyzing the content lifecycle
Performing a content audit
Envisioning your unified content strategy and lifecycle
Developing a unified content strategy
Content modeling: Adaptive content design
Reuse strategy
Designing workflow
Designing metadata
It's all about the content
Change management and governance
Supporting your unified content strategy
Changing roles
The role of XML
The role of content management
Resources
Glossary
Bibliography
Checklist for implementing a unified content strategy
Index

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