Managing Enterprise Content A Unified Content Strategy

Name: Managing Enterprise Content A Unified Content Strategy
Availability: InStock
ISBN: 9780321815361

ISBN-10: 032181536X

ISBN-13: 9780321815361

Edition: 2nd 2012

Authors: Ann Rockley, Charles Cooper

List price: $62.95

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We can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can't do that until we can define how each element associated with a content object should be effectively written to respond to different customer needs and context of the content as well as changes in display and different capabilities of devices. This book presents a unified content strategy model.A unified content strategy:Identifies customer requirementsDefines structured content models for responsive contentDetermines how content will be reused and repurposed across media and devices and how it will adapt…

Book details

List price: $62.95
Edition: 2nd
Copyright year: 2012
Publisher: Pearson Higher Education & Professional Group
Publication date: 6/12/2012
Binding: Paperback
Pages: 384
Size: 6.90" wide x 8.90" long x 0.90" tall
Weight: 1.760
Language: English




The basis of a unified content strategy



Content: The lifebood of an organization



Intelligent content



Where does a unified content strategy fit



Enterprise content: Web and beyond



Publishing



Product content



Learning materials



Performing a substantive audit: Determining business requirements



What does your customer really need?



Where does it really hurt?



Analyzing the content lifecycle



Performing a content audit



Envisioning your unified content strategy and lifecycle



Developing a unified content strategy



Content modeling: Adaptive content design



Reuse strategy



Designing workflow



Designing metadata



It's all about the content



Change management and governance



Supporting your unified content strategy



Changing roles



The role of XML



The role of content management



Resources


Glossary


Bibliography



Checklist for implementing a unified content strategy


Index