Clout The Art and Science of Influential Web Content

Name: Clout The Art and Science of Influential Web Content
Price: 3.55 USD
Availability: InStock
ISBN: 9780321733016

ISBN-10: 0321733010

ISBN-13: 9780321733016

Edition: 2011 (Revised)

Authors: Colleen Jones

List price: $39.99

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Description:

Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Cloutexplains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll: Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence…

Book details

List price: $39.99
Copyright year: 2011
Publisher: Pearson Education
Publication date: 12/3/2010
Binding: Paperback
Pages: 240
Size: 7.25" wide x 9.25" long x 0.50" tall
Weight: 0.836
Language: English




The Crossroads



Same Road, Same (Lack of) Results



A Harder but Higher Road



The Principles



Context: Where Clout Begins and Ends



Rhetoric: the Art of Influence



Psychology: the Science of Influence



The Climb



Plan



Persist through Roadblocks



Prepare to Evaluate



Evaluate with the Right Methods



Adjust



Reach the Top But Don't Stop


Index