Talent Is Not Enough Business Secrets for Designers

ISBN-10: 0321702026

ISBN-13: 9780321702029

Edition: 2nd 2010

Authors: Shel Perkins

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Description:

Filled with real-world examples of sound business practices and effective planning, this text explores both the artistic and commercial skills required by designers in order to ensure that their concepts and projects achieve their full potential.
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Book details

List price: $44.99
Edition: 2nd
Copyright year: 2010
Publisher: Pearson Education
Publication date: 4/22/2010
Binding: Paperback
Pages: 448
Size: 5.75" wide x 8.50" long x 0.75" tall
Weight: 1.188
Language: English

Career options
Making a living as a creative professional
Job hunting
Independent contractor issues
Sample independent contractor agreement
Income taxes for freelancers
Calculating a freelance rate
Small business
Becoming a business
Pricing models
Setting rates for a firm
Marketing
Proposals
Project management basics
Bookkeeping basics
Cash flow
Insurance basics
Facilities planning
Legal issues
Intellectual property
Defamation, privacy, and publicity
Understanding terms and conditions
AIGA standard form of agreement
Ethics and social responsibility
Large firms
Successful design teams
Using student interns
Working with a sales rep
Large projects
Financial management
Forecasting
Business planning
Exit strategies
Special challenges for in-house dePartments
Index
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