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Content Strategy for the Web

ISBN-10: 0321620062
ISBN-13: 9780321620064
Edition: 2010 (Handbook (Instructor's))
List price: $29.99 Buy it from $3.00
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Description: Companies and agencies spend months and millions of dollars on how they'll deliver content online, yet allocate very few resources toward planning for, creating, and governing the content itself. Content Strategy for the Web can help in delivering  More...

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Book details

List price: $29.99
Copyright year: 2010
Publisher: Pearson Education
Publication date: 8/12/2009
Binding: Paperback
Pages: 192
Size: 7.00" wide x 9.00" long x 0.50" tall
Weight: 0.660
Language: English

Companies and agencies spend months and millions of dollars on how they'll deliver content online, yet allocate very few resources toward planning for, creating, and governing the content itself. Content Strategy for the Web can help in delivering useful, usable content to online audiences, when and where they need it most. Focusing on the user experience as it relates to content strategy, this book defines content strategy, its business value, and why so many web projects implode in the content development phase. It provides simple ways to introduce content strategy into the user experience design process. Readers get solid, practical advice on staffing and resource allocation for content-related roles and responsibilities and learn about the easy-to-use tools that are necessary to plan for, create, and govern online content.

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