Designful Company How to Build a Culture of Nonstop Innovation

ISBN-10: 0321580060
ISBN-13: 9780321580061
Edition: 2009
Authors: Marty Neumeier
List price: $34.99 Buy it from $5.76
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Description: This is the third branding book from Marty Neumeier, who brought you the bestselling classics Zag and The Brand Gap! This time round, Marty explores design as the key factor in building customer satisfaction and loyalty. If innovation drives  More...

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Book details

List price: $34.99
Copyright year: 2009
Publisher: Peachpit Press
Publication date: 12/16/2008
Binding: Paperback
Pages: 208
Size: 8.25" wide x 8.25" long x 0.75" tall
Weight: 0.594
Language: English

This is the third branding book from Marty Neumeier, who brought you the bestselling classics Zag and The Brand Gap! This time round, Marty explores design as the key factor in building customer satisfaction and loyalty. If innovation drives differentiation, what drives innovation? The answer, hidden in plain sight, is design. Design contains the skills to identify possible futures, invent exciting products, build bridges to customers, and crack wicked problems, and more. The fact is, if you wanna innovate, you gotta design. The discipline of design has been waiting patiently in the wings for nearly a century, relegated to supporting roles and stand-in parts. Until now, companies have used design as a beauty station for identities and communications, or as the last stop in a product launch. Never has it been used for its potential to create rule-bending innovation across the board. Meanwhile, the public is developing a healthy appetite for all things design. The Designful Company will show business leaders how to apply design thinking to every phase of their enterprise.

Introduction
The Power Of Design
A New Definition Of Design
Simon Says Be A Designer
How Is Creative Thinking Different?
Designing The Way Forward
Knowing, Making, And Doing
The Organic Drivetrain
The Ladder Of Design Leverage
The Rebirth Of Aesthetics
A Language For The Senses
Beauty In Nature Is Never Arbitrary
What Is Good Design?
Designing In Depth
Levers For Change
A Flywheel Of Innovation
Take On Wicked Problems
Weave A Rich Story
Build An Innovation Center
Bring Design Management Inside
Assemble A Metateam
Collaborate Concertina-Style
Introduce Parallel Thinking
Ban Powerpoint
Sanction Spitballing
Think Big, Spend Small
Design New Metrics
Institute Branded Training
Learn Through Acquisition
Add A Seat To The Table
Recognize Talent
Reward With Wicked Problems
A Sufficiently Advanced Culture
Take-Home Lessons
Wicked Solutions
Recommended Reading
About Neutron
Acknowledgments
Index About The Author

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