Managerial Economics and Strategy

ISBN-10: 0321566440
ISBN-13: 9780321566447
Edition: 2014
List price: $280.60
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Description: Economics is a powerful tool that can help managers to manage effectively. In Managerial Economics and Strategy Jeffrey Perloff and James Brander use real-world issues and examples from actual markets to show future managers how economic principles  More...

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Book details

List price: $280.60
Copyright year: 2014
Publisher: Pearson Education
Publication date: 8/20/2013
Binding: Hardcover
Pages: 688
Size: 8.25" wide x 10.25" long x 1.25" tall
Weight: 3.278
Language: English

Economics is a powerful tool that can help managers to manage effectively. In Managerial Economics and Strategy Jeffrey Perloff and James Brander use real-world issues and examples from actual markets to show future managers how economic principles can be used in business decisions. In text examples and boxed mini-cases use actual data to illustrate how to use basic models. for example, to illustrate rivalry in oligopolistic markets, the authors look at rivalry between United and American Airlines and between Coke and Pepsi. Mini-case examples include why American Apparel is vertically integrated and why upscale manufacturers limit the number of designer hand-bags a customer is allowed to buy. To help future managers learn to solve new problems, Perloff and Brander repeatedly demonstrate problem-solving through in-text Q&As. Each Q&A poses an important managerial or economic issue and demonstrates how to solve it using a step-by-step approach.

Jeffrey M. Perloff is professor in the Department of Agricultural and Resource Economics at the University of California, Berkeley, a former member of the National Bureau of Economic Research Board of Directors, and coauthor of Modern Industrial Organization.

Introduction
Supply and Demand
Empirical Methods
Consumer Choice
Production
Costs
Firm Organization and Market Structure
Competitive Firms and Markets
Monopoly
Pricing with Market Power
Oligopoly and Monopolistic Competition
Game Theory and Business Strategy
Strategies Over Time
Uncertainty
Asymmetric Information and Contracts
Government and Business
Global Business

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