Planning, Implementing, and Evaluating Health Promotion Programs A Primer

ISBN-10: 032149511X
ISBN-13: 9780321495112
Edition: 5th 2009
List price: $140.07
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Description: Key Benefit:nbsp;Planning, Implementing, and Evaluating Health Promotion Programs: A Primerprovides readers with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a  More...

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Book details

List price: $140.07
Edition: 5th
Copyright year: 2009
Publisher: Benjamin-Cummings Publishing Company
Publication date: 2/21/2008
Binding: Paperback
Pages: 480
Size: 7.50" wide x 9.00" long x 1.25" tall
Weight: 1.848
Language: English

Key Benefit:nbsp;Planning, Implementing, and Evaluating Health Promotion Programs: A Primerprovides readers with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. TheFifth Editionfeatures updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. Key Topics:Health Education, Health Promotion, Health Educators, and Program Planning, Models for Program Planning in Health Promotion, Starting the Planning Process,nbsp; Assessing Needs,nbsp; Measurement, Measures, Measurement Instruments and Sampling, Mission Statement, Goals, and Objectives, Theories and Models Commonly Used for Health Promotion Interventions, Interventions,nbsp;Community Organizing and Community Building, Identification and Allocation of Resources,nbsp; Marketing: Making Sure Programs Respond to Wants and Needs of Consumers, Implementation: Strategies and Associated Concerns, Evaluation: An Overview, Evaluation Approaches and Designs, Data Analysis and Reporting Market:Intended for those interested in learning the basics of planning, implementing, and evaluating health promotion programs

James F. McKenzie was the first to come out with a book that combines promotion, planning, and evaluating all in one place. An emeritus Professor at Ball State University, he is Certified Health Education Specialist (CHES) and is instrumental as part of CHES in writing the actual certification exam. Jim is well regarded in the field and has authored several books.Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute.Rosemary Thackeray is an Associate Professor at Brigham Young University. She has revised the marketing chapter, her area of expertise.

Preface
Health Education, Health Promotion, Health Educators, and Program Planning
Models for Program Planning in Health Promotion
Starting the Planning Process
Assessing Needs
Measurement, Measures, Measurement Instruments and Sampling
Mission Statement, Goals, and Objectives
Theories and Models Commonly Used for Health Promotion Interventions
Interventions
Community Organizing and Community Building
Implementing a Health Promotion Program
Identification and Allocation of Resources
Marketing: Making Sure Programs Respond to Wants and Needs of Consumers
Implementation: Strategies and Associated Concerns
Evaluating a Health Promotion Program
Evaluation: An Overview
Evaluation Approaches and Designs
Data Analysis and Reporting
Code of Ethics for the Health Education Profession
Cost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programs
Glossary
References
Name Index
Subject Index

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