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Innovation Games Creating Breakthrough Products Through Collaborative Play

ISBN-10: 0321437292
ISBN-13: 9780321437297
Edition: 2007
Authors: Luke Hohmann
List price: $49.99 Buy it from $27.96
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Description: The exercises described in this book provide a unique and fun approach to a problem that has plagued product developers and managers for many years: how to identify a customer's thoughts and behaviours in order to ensure your product is solving the  More...

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Book details

List price: $49.99
Copyright year: 2007
Publisher: Addison Wesley Professional
Publication date: 8/28/2006
Binding: Paperback
Pages: 192
Size: 8.00" wide x 9.00" long x 0.25" tall
Weight: 1.078
Language: English

The exercises described in this book provide a unique and fun approach to a problem that has plagued product developers and managers for many years: how to identify a customer's thoughts and behaviours in order to ensure your product is solving the right problems.

About the Author
Foreword
Preface
Acknowledgments
The Why and the How of Innovation Games
What Are Innovation Games?
Organizing and Using Innovation Games
Organizing Innovation Games
Four Ways to Use Innovation Games
Innovation Games as a Market Research Technique
A Market Research Process
Primary and Secondary Data
Whom Do I Ask? Market Segmentation
Questions, Data, Answers, and Actions
The Unique Benefits (and Drawbacks) of Qualitative Market Research
What Makes Innovation Games Special?
The Innovation Games Process
Selecting the Right Innovation Game
Degree of Open-Ended Exploration
Number of Customers Who Can Play the Game
Preparation Workload
Time Frame of Action
Planning Your Innovation Game
A Planning Timeline
Phases of Preparation
Organizing Your Team
The Day of Your Innovation Game
Processing the Results of Your Innovation Game
Innovation Games and Customer-Centric New Product Innovation Processes
Ideation Phase
Customer-Centric Innovation Summary
Using Innovation Games to Feed Product Requirements
Using Innovation Games with Customer Advisory Boards
Summary
The Games
Prune the Product Tree
The Game
Why It Works
Preparing for the Game
Materials
Playing the Game
Processing the Results
How I Can Use Prune the Product Tree
Remember the Future
The Game
Why It Works
Preparing for the Game
Materials
Playing the Game
Processing the Results
How I Can Use Remember the Future
Spider Web
The Game
Why It Works
Preparing for the Game
Materials
Playing the Game
Processing the Results
How I Can Use Spider Web
Product Box
The Game
Why It Works
Preparing for the Game
Materials
Playing the Game
Processing the Results
How I Can Use Product Box
Buy a Feature
The Game
Why It Works
Preparing for the Game
Materials
Playing the Game
Processing the Results
How I Can Use Buy a Feature
Start Your Day
The Game
Why It Works
Preparing for the Game
Materials
Playing the Game
Processing the Results
How I Can Use Start Your Day
Show and Tell
The Game
Why It Works
Preparing for the Game
Materials
Playing the Game
Processing the Results
How I Can Use Show and Tell
Me and My Shadow
The Game
Why It Works
Preparing for the Game
Materials
Playing the Game
Processing the Results
How I Can Use Me and My Shadow
Give Them a Hot Tub
The Game
Why It Works
Preparing for the Game
Materials
Playing the Game
Processing the Results
How I Can Use Give Them a Hot Tub
The Apprentice
The Game
Why It Works
Preparing for the Game
Materials
Playing the Game
Processing the Results
How I Can Use the Apprentice
20/20 Vision
The Game
Why It Works
Preparing for the Game
Materials
Playing the Game
Processing the Results
How I Can Use 20/20 Vision
Speed Boat
The Game
Why It Works
Preparing for the Game
Materials
Playing the Game
Processing the Results
How I Can Use Speed Boat
Tools and Templates
Phase One Planning in Greater Detail
Customizing Games for Your Event
Customizing Speed Boat
Customizing Product Box
Customizing Buy a Feature
Sample Agenda for an Innovation Game
Purpose
Background and Logistics
Key Goals
Key Remaining Action Items
Room Layout and Customer Organization
Detailed Schedule
Sample Invitation Letter
Thank You Letter Template
AirIT Sample Thank You Letter
Basic Materials Checklists
Room
Basic Materials for All Games
Product Box Materials (per table)
Buy a Feature Materials (per table)
Start Your Day Materials
Frequently Asked Questions (FAQs)
Facilitating a Terrific Innovation Game Session
Your Goal: Understanding
Practice Before You Play
Allow Plenty of Time for the Session
Give Customers Time to Play the Game
Quality, Not Quantity
Play Quiet Music
Email Can Wait
Uh-oh...I Didn't Expect That
Transcribe the Results
Give Them Feedback
Say Thank You
Customize with Experience
A Good Facilitator
Conclusion
Index

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