x

Our Privacy Policy has changed. By using this site, you agree to the Privacy Policy.

Zag The #1 Strategy of High-Performance Brands

ISBN-10: 0321426770
ISBN-13: 9780321426772
Edition: 2007
Authors: Marty Neumeier
List price: $29.95 Buy it from $6.88
eBook available
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: "When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can  More...

Used Starting from $15.71
New Starting from $23.42
eBooks Starting from $23.99
Buy
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
SQL Online content $4.95 $1.99
Add to cart
Study Briefs
MS Excel® 2010 Online content $4.95 $1.99
Add to cart
Study Briefs
MS Word® 2010 Online content $4.95 $1.99
Add to cart
Study Briefs
MS PowerPoint® 2010 Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $29.95
Copyright year: 2007
Publisher: New Riders Publishing
Publication date: 9/20/2006
Binding: Paperback
Pages: 192
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.792
Language: English

"When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing "difference" into your brand - how to turn your brand's "onliness" into a "trueline" to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to "stretch" your brand without breaking it - how to succeed at all three stages of the competition cycle For a quick peek inside ZAG, go to www.zagbook.com.

The big speedup
The real competition is clutter
Brand-to-brand combat
The new definition of brand
Rosser Reeves got one out of three
The trouble with advertising
Don't offer more - offer different
Finding your zag
Hit 'em where they ain't
The dynamics of different and good
Look for the white space
Uncover a need state
Find a parade
Designing your zag
Brand as a system
Who are you?
What do you do?
What's your vision?
What wave are you riding?
Who shares the brandscape?
What makes you the "only"?
What should you add or subtract?
Who loves you?
Who's the enemy?
What do they call you?
How do you explain yourself?
How do you spread the world?
How do people engage with you?
What do they experience?
How do you earn their loyalty?
How do you extend your success?
How do you protect your portfolio?
Renewing your zag
Scissors, paper, rock
The focus of scissors
The momentum of rock
The size of paper
How structure becomes stricture
Unlocking your zag
When good shareholders go bad
The new prime directive
A two-stage rocket
Zagging at the speed of change
The 17-step process
Take-home lessons

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×