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Non-Designer's Design Book

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ISBN-10: 0321193857

ISBN-13: 9780321193858

Edition: 2nd 2004 (Revised)

Authors: Robin Williams

List price: $29.99
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Description:

So you have a great concept and all the fancy digital tools you could possibly require—what's stopping you from creating beautiful pages? Namely the training to pull all of these elements together into a cohesive design that effectively communicates your message. Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help. InThe Non-Designer's Design Book, 2nd Edition, best-selling authorRobin Williamsturns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you'll begin producing more sophisticated, professional, and interesting pages immediately.…    
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Book details

List price: $29.99
Edition: 2nd
Copyright year: 2004
Publisher: Peachpit Press
Publication date: 8/28/2003
Binding: Paperback
Pages: 192
Size: 7.00" wide x 10.00" long x 0.50" tall
Weight: 1.012
Language: English

Is this book for you?
Mini-glossary
Design Principles
The Joshua tree epiphany
The four basic principles
Proximity
Alignment
Repetition
Contrast
Proximity
Summary of proximity
The basic purpose
How to get it
What to avoid
Alignment
Summary of alignment
The basic purpose
How to get it
What to avoid
Repetition
Summary of repetition
The basic purpose
How to get it
What to avoid
Contrast
Summary of contrast
The basic purpose
How to get it
What to avoid
Review
Proximity
Alignment
Repetition
Contrast
Design principles
Redesign this ad
Summary
Extra tips & tricks
Creating a package
Business cards
Letterhead and envelopes
Flyers
Newsletters
Brochures
Postcards
Newspaper ads
Web sites
Designing With Type
Type (& Life)
Concord
Conflict
Contrast
Summary
Categories of type
Oldstyle
Modern
Slab serif
Sans serif
Script
Decorative
Be conscious
Categories of type
Thick/thin transitions
Serifs
Summary
Type contrasts
Size
Weight
Structure
Form
Direction
Color
Combine the contrasts
Summary
Contrast or conflict
Dos and don'ts
An exercise in combining contrasts
Extras
So, do you get it?
The process
An exercise
Okay--redesign this!
Answers to quizzes
My philosophy on tests and quizzes
Answers to quizzes
Resources
Magazines
Web sites
Design
Typography
Ideas and concepts
Typefaces in this book
A list of all typefaces used, shown in each style
Index
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