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| Each chapter begins with Overview and Learner Outcomes, and concludes with Summary, and Writing Assignments | |
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| Preface | |
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| Introduction | |
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| Describing The Problem In Context | |
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| Strategic Planning and Audience Analysis | |
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| What makes your organization unique? | |
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| Strategic planning as a tool for audience analysis | |
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| Writing the Need Statement | |
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| What is a proposal? | |
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| Describing problems | |
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| Writing the need statement | |
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| Sample need statement | |
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| Writing your need statement | |
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| Researching Your Need Statement on the Web | |
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| Where is statistical data on the Web? | |
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| Basic search strategies | |
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| Sample Web searches for statistical data | |
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| Identifying Sponsors And Finding A Match | |
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| Finding Funding Sources Using Library Resources | |
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| What are the different types of sponsors? | |
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| Locating and identifying potential sponsors | |
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| Conducting your own search for sponsors | |
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| How to interpret an RFP/RFA or program announcement | |
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| A note on ethics | |
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| Finding Funding Sources on the Web | |
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| How do you search for funding sources online? | |
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| Online government websites | |
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| Online foundation Web sites | |
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| Useful databases | |
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| E-mail listservs | |
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| Resources summary | |
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| Getting Buy-In | |
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| Writing the Letter of Intent and Pre-Proposal | |
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| Where do you find additional information about sponsors? | |
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| Making initial contact with sponsors | |
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| Gathering information on small and medium-size sponsors | |
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| The letter of intent | |
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| The pre-proposal | |
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| Advance Planning | |
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| What is strategic organizational communication? | |
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| The proposal development team | |
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| The need for advance planning | |
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| Designing, Writing And Revising The Proposal | |
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| Drafting the Proposal Narrative | |
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| What are the sections in a proposal? | |
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| Proposal logic | |
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| Writing the project description | |
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| Describing the solution to the problem | |
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| Exercise on goals, objectives, and tasks | |