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| Preface | |
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| Introduction | |
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| Defining the Field | |
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| Part 1 Introduction | |
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| What Is Rhetoric? | |
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| Introduction | |
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| "Perspectives on the Study of Rhetoric" | |
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| On Rhetoric, Book 1, Chapters 1-3. Translated by George A. Kennedy | |
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| Nicomachean Ethics, excerpts from Book VI. Translated by David Ross | |
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| Rhetorica Ad Herennium, excerpts from Book I. Translated by Harry Caplan | |
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| Chapter 1 Projects | |
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| What Is the Relationship Between Professional Writing and Rhetoric? | |
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| Introduction | |
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| "Nonacademic Writing: The Social Perspective" | |
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| "What's Practical About Technical Writing?" | |
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| "Whose Ideas? The Technical Writer's Expertise in Inventio" | |
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| "The Technical Communicator as Author: Meaning, Power, Authority" | |
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| Chapter 2 Projects | |
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| Professional Writing as a Social Practice | |
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| Part 2 Introduction | |
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| Professional Writing as Organizationally Situated Action | |
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| Introduction | |
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| "Understanding the Writing Context in Organizations" | |
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| "Writing Review as an Opportunity for Individuation" | |
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| "Orality and Literacy in the Workplace: Process- and Text-Based Strategies for Multiple-Audience Adaptation" | |
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| Chapter 3 Projects | |
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| Professional Writing as Ethical Action | |
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| Introduction | |
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| "Between Efficiency and Politics: Rhetoric and Ethics in Technical Writing" | |
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| "The Ethic of Expediency: Classical Rhetoric, Technology, and the Holocaust" | |
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| "Framing Postmodern Commitment and Solidarity" | |
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| Chapter 4 Projects | |
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| Professional Writing as Technologically Situated Action | |
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| Introduction | |
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| "Publishing Before Computers" | |
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| "The Shape of Text to Come: The Texture of Print on Screens" | |
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| "Who 'Owns' Electronic Texts?" | |
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| Chapter 5 Projects | |
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| Professional Writing as Productive Art | |
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| Part 3 Introduction | |
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| Professional Writers Produce User-Centered Documents | |
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| Introduction | |
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| "A Systemic Approach to Visual Language in Business Communication" | |
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| "When All Else Fails, Use the Instructions: Local Knowledge, Negotiation, and the Construction of User-Centered Computer Documentation" | |
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| Chapter 6 Projects | |
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| Professional Writers Produce Social Space | |
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| Introduction | |
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| "Division of Labor or Integrated Teams: A Crux in the Management of Technical Communication?" | |
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| "After Automation: Hypertext and Corporate Structures" | |
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| "Toward a Critical Rhetoric of Risk Communication: Producing Citizens and the Role of Technical Communicators" | |
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| Chapter 7 Projects | |
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| Becoming a Professional Writer | |
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| Part 4 Introduction | |
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| Writing Yourself into Professional Writing and Rhetoric | |
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| Introduction | |
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| "Moving Beyond the Academic Community: Transitional Stages in Professional Writing" | |
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| "Becoming a Rhetor: Developing Writing Ability in a Mature, Writing-Intensive Organization" | |
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| "Virtual Realities: Transitions from University to Workplace Writing" | |
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| Chapter 8 Projects | |
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| Index | |