Principles of Research in Communication

ISBN-10: 0321078934

ISBN-13: 9780321078933

Edition: 2002

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Book details

List price: $133.60
Copyright year: 2002
Publisher: Allyn & Bacon, Incorporated
Publication date: 10/11/2001
Binding: Paperback
Pages: 182
Size: 7.00" wide x 9.00" long x 0.75" tall
Weight: 1.056
Language: English

Preface
Epistemology and Science
Characteristics of science
Assumptions of the scientific method
Schools of communication inquiry
Fundamental scientific activities
Evaluation of theory
A model of the scientific method
Problem Development
Research problem statements
Elements of a research problem
Access to the Community
Meeting the community
Access to the community
Integrating the community
Credit to the community
Developing Valid Measurements
Measurement
Assessing measurement validity
Sampling Theory
Probability sampling
Non-probability sampling
Research Ethics
Ethical responsibility to human subjects
Design Considerations
Research methodology
Design validity
Experimental Designs
Requirements of causality
Factors influencing control
Categorizing by research setting
Categorizing by control
Categorizing by number of independent variables
Planning the experiment
Survey & Interview Designs
Advantages to the survey method
Disadvantages to the survey method
Survey designs
Designing the survey instrument
Nine rules to effective question development
Common survey items
Instrument design
Pilot testing
Administration techniques
Evaluating response rates
Planning the survey
Content & Interaction Analysis
Content analysis
Interaction analysis
Qualitative Methods
Qualitative methods
Statistical Analysis
Descriptive Statistics
Inferential statistics
Glossary
References
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