Public Relations Writing and Media Techniques

Name: Public Relations Writing and Media Techniques
Price: 4.81 USD
Availability: InStock
ISBN: 9780321070142

ISBN-10: 0321070143

ISBN-13: 9780321070142

Edition: 4th 2001

Authors: Dennis L. Wilcox

List price: $79.80

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The Fourth Edition of Public Relations Writing & Media Techniques is the most comprehensive and up-to-date PR writing text available. The text thoroughly integrates new communication technologiesthe Internet, World Wide Web, Webcasting, etc.and shows students the many techniques on the horizon and currently in use to reach a variety of audiences. An abundance of real-world examples and illustrations showcase outstanding work by public relations professionals and provide models for students. Clearly-written and well-organized, this book places emphasis on the "nuts and bolts" of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of…

Book details

List price: $79.80
Edition: 4th
Copyright year: 2001
Publisher: Allyn & Bacon, Incorporated
Publication date: 12/13/2000
Binding: Hardcover
Pages: 592
Size: 7.50" wide x 9.25" long x 1.00" tall
Weight: 1.936
Language: English




The Basics Of Public Writing



The Basics of Public Relations Writing



Persuasive Writing



Legal and Ethical Guidelines



Finding and Generating News



Writing For The Mass Media



News Releases and Fact Sheets



News Features



Photos and Graphics



Pitch Letters, Advisories, Media Kits, And Op-Ed



Radio, Television, And Webcasts



Distribution: Snail Mail to the Internet



Working With the Media



Writing For Other Media



Newsletters, E-Zines, and Brochures



The World Wide Web



Letters, Memos, and Reports



Direct Mail and Advertising



Speeches & Presentations



Managing Programs And Campaigns



Meetings and Events



Program Planning



Measurement and Evaluation


Glossary


Index