Public Relations Writing and Media Techniques

ISBN-10: 0321070143
ISBN-13: 9780321070142
Edition: 4th 2001
Authors: Dennis L. Wilcox
List price: $79.80
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Description: The Fourth Edition of Public Relations Writing & Media Techniques is the most comprehensive and up-to-date PR writing text available. The text thoroughly integrates new communication technologiesthe Internet, World Wide Web, Webcasting, etc.and  More...

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Book details

List price: $79.80
Edition: 4th
Copyright year: 2001
Publisher: Allyn & Bacon, Incorporated
Publication date: 12/13/2000
Binding: Hardcover
Pages: 592
Size: 7.50" wide x 9.25" long x 1.00" tall
Weight: 1.936
Language: English

The Fourth Edition of Public Relations Writing & Media Techniques is the most comprehensive and up-to-date PR writing text available. The text thoroughly integrates new communication technologiesthe Internet, World Wide Web, Webcasting, etc.and shows students the many techniques on the horizon and currently in use to reach a variety of audiences. An abundance of real-world examples and illustrations showcase outstanding work by public relations professionals and provide models for students. Clearly-written and well-organized, this book places emphasis on the "nuts and bolts" of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students, Public Relations Writing & Media Techniques is also an invaluable resource for public relations practitioners.

The Basics Of Public Writing
The Basics of Public Relations Writing
Persuasive Writing
Legal and Ethical Guidelines
Finding and Generating News
Writing For The Mass Media
News Releases and Fact Sheets
News Features
Photos and Graphics
Pitch Letters, Advisories, Media Kits, And Op-Ed
Radio, Television, And Webcasts
Distribution: Snail Mail to the Internet
Working With the Media
Writing For Other Media
Newsletters, E-Zines, and Brochures
The World Wide Web
Letters, Memos, and Reports
Direct Mail and Advertising
Speeches & Presentations
Managing Programs And Campaigns
Meetings and Events
Program Planning
Measurement and Evaluation
Glossary
Index

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