Tipping Point How Little Things Can Make a Big Difference

ISBN-10: 0316346624
ISBN-13: 9780316346627
Edition: 2002 (Reprint)
Authors: Malcolm Gladwell
List price: $17.00 Buy it from $1.33
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Description: Unabridged - The New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are  More...

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Book details

List price: $17.00
Copyright year: 2002
Publisher: Little Brown & Company
Publication date: 1/7/2002
Binding: Paperback
Pages: 304
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.902
Language: English

Unabridged - The New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment they take off, they reach their critical mass, or, the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends and the people who create the phenomenon of the word of mouth.

Malcolm Gladwell, non-fiction writer and journalist, was born in England on Sept 3, 1963. He was raised in rural Ontario and graduated from the University of Toronto, Trinity College, with a degree in History. Gladwell was previously a business and science reporter for the Washington Post and is currently a staff writer with the New Yorker magazine. He is well-known for his many New York Times bestselling books: Blink, The Tipping Point, Outliers, What the Dog Saw, and David and Goliath. His writing is often a product of sociology and psychology with implications for the social sciences and business. Gladwell became a successful public speaker after writing his bestselling books. In 2005, Time Magazine named Gladwell one of its 100 most influential people. Gladwell's most famous quote comes from his book, Outliers; he states that "It takes about 10,000 hours of practice to become an expert..." at any competition or task. Gladwell was appointed to the Order of Canada on June 30, 2011. Gladwell describes himself as a Christian. He was raised in the Mennonite tradition, and wandered away from his Christian roots when he moved to New York, only to rediscover his faith during the writing of David and Goliath and through his encounter with Wilma Derksen. In 2005, Gladwell commanded approximately $45,000 for his speaking fee. His books include: Outliers, Blink, What the Dog Saw, and David and Goliath.

Introduction
The Three Rules of Epidemics
The Law of the Few: Connectors, Mavens, and Salesmen
The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus
The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime
The Power of Context (Part Two): The Magic Number One Hundred and Fifty
Case Study: Rumors, Sneakers, and the Power of Translation
Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette
Conclusion: Focus, Test, and Believe
Afterword: Tipping Point Lessons from the Real World
Endnotes
Acknowledgments
Index

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