David H. Freedman is a contributing editor for Inc. Magazine, and has written on science, business, and technology for The Atlantic, The New York Times, The Harvard Business Review, Fast Company, Science, Wired, and many other publications. His newest book, Wrong, about why experts keep failing us, came out in June, 2010. His last book (coauthored) was A Perfect Mess, about the useful role of disorder in daily life, business, and science. He is also the author of books about the US Marines, computer crime, and artificial intelligence. Freedman's blog, "Making Sense of Medicine," takes a close, critical look at medical findings making current headlines with an eye to separating out the… frequent hype. He lives near Boston.
Eric Abrahamson is the youngest ever full professor of management at Columbia University's School of Business.