Gordon Mclendon The Maverick of Radio

Name: Gordon Mclendon The Maverick of Radio
Price: 66.64 USD
Availability: InStock
ISBN: 9780313266768

ISBN-10: 031326676X

ISBN-13: 9780313266768

Edition: 1992

Authors: Ronald Garay

List price: $126.95

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Those interested in radio history "will be entranced by the biography about undeniably the most important figure in radio programming and management at mid-century." (David MacFarland) This fast-paced biography describes problems in station ownership, management, the development of a major network system, live and recreated baseball and football programming, the "re-invention" of radio in the 1950s, to compete with TV and print media, Top 40 music hits, disc jockey programming, and the use of local news. Important concerns regarding the Federal Communications Commission, editorializing, and public interests are considered as well.

Book details

List price: $126.95
Copyright year: 1992
Publisher: Greenwood Publishing Group, Incorporated
Publication date: 3/30/1992
Binding: Hardcover
Pages: 264
Size: 6.50" wide x 9.75" long x 1.00" tall
Weight: 1.298
Language: English



Introduction


Childhood, Education and Military Career KNET and KLIF


First Ventures into Radio The Liberty Broadcasting System


Halcyon Days The Liberty Broadcasting System


Finis KLIF and Top 40 Radio McLendon Station Group


Acquisition and Management McLendon Station Format Innovations McLendon Station Editorials Departure from Radio Politics, Moviemaking and Other Interests Reflections


Reference


List Bibliography


Index