Skip to content

Economics of College Sports

Best in textbook rentals since 2012!

ISBN-10: 0313051925

ISBN-13: 9780313051920

Edition: 2004

Authors: John L. Fizel, Rodney D. Fort

List price: $95.00
Blue ribbon 30 day, 100% satisfaction guarantee!
Out of stock
We're sorry. This item is currently unavailable.
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

Operating behind a veil of amateurism, the NCAA and collegiate athletic departments oversee big business sports programs. These entities generate revenues comparable to professional sports, practice and play in facilities that rival those found in professional sports, and pay their top coaches salaries comparable to the salaries paid to coaches of professional sports teams. Athletes are courted with lavish stadiums, training facilities, and locker rooms. Customers are wooed with branded apparel, videos, logos, and advertisements. Business interests are captured with stadium billboards, electronic ads on scoreboards, sponsorship of bowl games, logos on uniforms, and exclusive apparel and…    
Customers also bought

Book details

List price: $95.00
Copyright year: 2004
Publisher: ABC-CLIO, LLC
Publication date: 3/30/2004
Binding: E-Book 
Pages: 272
Language: English

introductionp. 1
Economics of College Sports: an Overviewp. 3
Structure of College Sports and the University Missionp. 9
The 1997 Restructuring of the Ncaa: a Transactions Cost Explanationp. 11
The Impact on Higher Education of Corruption in Big-Time College Sportsp. 35
Motivating College Athleticsp. 51
Financial Returns to College Sportsp. 63
Effects of University Athletics on the University: a Review and Extension of Empirical Assessmentp. 65
Why Do U.S. Colleges Have Sports Programs?p. 87
An Economic Slam Dunk or March Madness? Assessing the Economic Impact of the Ncaa Basketball Tournamentp. 111
Labor Issues in College Sportsp. 135
College Football and Title IXp. 137
Measuring Marginal Revenue Product in College Athletics: Updated Estimatesp. 153
Participation in Collegiate Athletics and Academic Performancep. 163
Managerial Efficiency, Managerial Succession, and Organizational Performancep. 175
Competitive Balance in College Sportsp. 195
Institutional Change in the Ncaa and Competitive Balance in Intercollegiate Footballp. 197
Is There a Short Supply of Tall People in the College Game?p. 211
The Impact of Cartel Enforcement in Ncaa Division I-A Footballp. 225
Bibliographyp. 245
Indexp. 255
About the Editors and Contributorsp. 259
Table of Contents provided by Publisher. All Rights Reserved.