Grinding It Out The Making of Mcdonald's

ISBN-10: 0312929870
ISBN-13: 9780312929879
Edition: 1990 (Revised)
List price: $8.99 Buy it from $3.94
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Description: Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded  More...

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Book details

List price: $8.99
Copyright year: 1990
Publisher: St. Martin's Press
Publication date: 4/15/1992
Binding: Paperback
Pages: 232
Size: 4.04" wide x 6.78" long x 0.63" tall
Weight: 0.506
Language: English

Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries. But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise. Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.

Robert Anderson lives and works in New York City.

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