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| Preface for Instructors | |
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| Introduction for Students | |
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| Rules, Norms, Scripts and Roles: Reading and Analyzing Popular Culture | |
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| The World in Words: Writing about Rules, Norms, Scripts and Roles | |
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| Anne Trubek, Stop Teaching Handwriting [annotated essay] | |
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| Sample student essay | |
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| Reading Visuals | |
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| How We Believe | |
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| Introduction: How We Read and Write about Culture | |
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| These Are the Rules | |
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| Rules, Norms, Scripts and Roles: Reading and Analyzing Popular Culture | |
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| How Culture Shapes Us: The Rules of the Road | |
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| The World in Words: Writing about Rules, Norms, Scripts and Roles | |
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| Guided Reading: Anne Trubek's Stop Teaching Handwriting | |
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| Stop Teaching Handwriting [annotated essay] | |
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| A Student's Response to Trubek | |
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| Don't Erase Handwriting [student essay] | |
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| Reading Visuals | |
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| How We Watch | |
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| Introduction | |
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| Rule Makers/Rule Breakers: Mary Ellis Bunim vs. Spencer Pratt and Heidi Montag | |
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| I Am Here: One Man's Experiment with the Location-Aware Lifestyle | |
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| The Flip Side of Internet Fame | |
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| Unspeakable Conversations | |
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| Viewer Discretion | |
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| Watching Torture in Prime Time | |
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| Women and the Rise of Raunch Culture | |
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| Then and Now: Wearing Your Identity on Your Sleeve | |
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| Frames of Reference | |
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| Patriarchy Gets Funky: The Triumph of Identity Marketing | |
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| Scenes and Un-Scenes: Picturing Disaster | |
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| Putting It into Practice: Keep an Eye Out | |
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| How We Eat | |
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| Introduction | |
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| Rule Makers/Rule Breakers: Whole Foods vs. Michael Pollan | |
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| Farmer in Chief | |
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| Food Fright | |
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| Then and Now: How to Make Meatloaf | |
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| The Wages of Sin | |
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| In Gorging, Truth | |
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| Subtract Self-Esteem | |
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| Ever Wonder if You Could Kill What You Eat? We Did the Other Night | |
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| The Ultimate in Eating Local: My Adventures in Urban Foraging | |
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| They Eat What We Are | |
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| Scenes and Un-Scenes: Giving Thanks | |
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| Putting It into Practice: Consumer Profiling | |
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| How We Learn | |
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| Introduction | |
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| Rule Makers/Rule Breakers: U.S. Department of Education vs. Jonathon Kozol | |
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| From Degrading to De-grading | |
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| Against School | |
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| Blue-Collar Brilliance | |
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| Then and Now | |
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| Learning in the Shadow of Race and Class | |
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| The Case of the Purloined Paper | |
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| Preparing Minds for Markets | |
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| La Vie D'Ennui | |
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| Human Culture, an Evolutionary Force | |
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| Scenes and Un-Scenes: Looking at Learning | |
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| Putting It into Practice: Educational Scripts | |
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| How We Work | |
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| Introduction | |
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| Rule Makers/Rule Breakers: Wal-Mart vs. Jim Hightower | |
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| The Consequences-Undoing Sanity | |
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| Then and Now: Dressing for Success | |
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| Fifteen Years on the Bottom Rung | |
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| The Case for Working with Your Hands | |
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| How to Choose a Career That Will Not Get You Rich No Matter What Anyone Tells You | |
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| The Great American Bubble Machine | |
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| Work vs. Family, Complicated by Race | |
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| This Mess | |
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| Awful Injustice: It's Time to Start Paying College Athletes | |
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| Scenes and Un-Scenes: A Woman's Work | |
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| Putting It into Practice: Working Hard or Hardly Working? | |
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| How We Change | |
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| Introduction | |
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| Rule Makers/Rule Breakers: "Yes, We Can" vs. "You Lie!" | |
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| Faux Friendship | |
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| Not Buying It | |
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| There's No Place Like Home | |
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| Won't You Be My Neighbor? | |
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| Vice Versa | |
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| Let's Drop the Good Guys vs. Bad Guys Talk, We Need to Grow Up as a Species | |
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