Media Essentials A Brief Introduction

ISBN-10: 0312590857

ISBN-13: 9780312590857

Edition: Brief Edition 

List price: $67.99 Buy it from $2.49
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Media Essentialsis a new kind of introductory text. It's built to help students focus on the fundamentals, so that no matter how the media evolves, students can understand what's really going on. Brought to you by best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos, the book distills the essential information on media industries and major concepts, incorporates the authors' accessible critical approach, and gives students all the study tools they need to succeed in the course and to be savvy consumers. And all of this in a brief, attractive format -- for a very attractive price.

Used Starting from $32.98
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Medical Terminology Online content $4.95 $1.99
Add to cart
Study Briefs
Medical Math Online content $4.95 $1.99
Add to cart
Study Briefs
Careers in Medical Assisting Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $67.99
Publisher: Bedford/Saint Martin's
Publication date: 7/23/2010
Binding: Paperback
Pages: 512
Size: 7.25" wide x 9.00" long x 0.75" tall
Weight: 1.804
Language: English

About the Authors
Brief Contents
Preface
Mass Media Industries
Mass Communication: A Critical Approach
The Evolution of Mass Communication
The Oral and Written Eras
The Print Era
The Electronic and Digital Eras
Media Convergence
Mass Media and The Process of Communication
The Evolution of a New Mass Medium
Debating Media's Role in Everyday Life
Media Literacy: Ways of Understanding
The Linear Model
The Cultural Model
The Social Scientific Model
A Closer Look at the Cultural Model: Surveying the Cultural Landscape
The �ǣCulture as Skyscraper�Ǡ Metap
×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×