Media Essentials A Brief Introduction

Name: Media Essentials A Brief Introduction
Price: 6.05 USD
Availability: InStock
ISBN: 9780312590857

ISBN-10: 0312590857

ISBN-13: 9780312590857

Edition: Brief Edition

Authors: Richard Campbell, Thomas R. Martin, Bettina G. Fabos, Christopher R. Martin

List price: $67.99

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Description:

Media Essentialsis a new kind of introductory text. It's built to help students focus on the fundamentals, so that no matter how the media evolves, students can understand what's really going on. Brought to you by best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos, the book distills the essential information on media industries and major concepts, incorporates the authors' accessible critical approach, and gives students all the study tools they need to succeed in the course and to be savvy consumers. And all of this in a brief, attractive format -- for a very attractive price.

Book details

List price: $67.99
Publisher: Bedford/Saint Martin's
Publication date: 7/23/2010
Binding: Paperback
Pages: 512
Size: 7.49" wide x 9.18" long x 0.63" tall
Weight: 1.496
Language: English



About the Authors


Brief Contents


Preface



Mass Media Industries



Mass Communication: A Critical Approach


The Evolution of Mass Communication


The Oral and Written Eras


The Print Era


The Electronic and Digital Eras


Media Convergence


Mass Media and The Process of Communication


The Evolution of a New Mass Medium


Debating Media's Role in Everyday Life


Media Literacy: Ways of Understanding


The Linear Model


The Cultural Model


The Social Scientific Model


A Closer Look at the Cultural Model: Surveying the Cultural Landscape


The ï¿½Ç£Culture as Skyscraperï¿½Ç Metap