Yahoo! Style Guide The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World

Name: Yahoo! Style Guide The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World
Availability: InStock
ISBN: 9780312569846

ISBN-10: 031256984X

ISBN-13: 9780312569846

Edition: 2010

Authors: Chris Barr, Yahoo!

List price: $36.99

30 day, 100% satisfaction guarantee!

Buy used: $7.17

Buy new: $27.56

Marketplace

5 new & used from $3.68

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Is it Web site, website, or web site? What's the best on-screen placement for a top story? How can I better know my site's audience? The rapid growth of the Web has meant having to rely on style guides that are intended for print publishing, such as The Chicago Manual of Style, Strunk and White's The Elements of Style, or The Associated Press Stylebook, but these excellent guides do not address writing for the Internet. The Yahoo! Style Guide does. Writers and programmers at Yahoo!, faced with a lack of industry guidance fifteen years ago, began cobbling together a set of guidelines for Web writing. The seeds of The Yahoo! Style Guide were planted with their first in-house reference guide,…

Book details

List price: $36.99
Copyright year: 2010
Publisher: St. Martin's Press
Publication date: 7/6/2010
Binding: Paperback
Pages: 528
Size: 7.50" wide x 9.25" long x 1.04" tall
Weight: 2.046
Language: English

<b>Chris Barr </b>is senior editorial director of Yahoo!'s editorial department and has led work on <i>The Yahoo! Style Guide</i>.




Write for an Online Audience



Write for the Web



Identify Your Audience



Define Your Voice



Construct Clear, Compelling Copy



Speak to Your Entire Audience



Be Inclusive, Write for the World



Make Your Site Accessible to



Write UI Text, Email, and Mobile-Friendly Content



Write Clear User-Interface Text



Write Engaging Email and Newsletters



Streamline Text for Mobile Devices



Manage the Mechanics



Punctuate Proficiently



Treat Abbreviations, Capitalization, and Titles Consistently



Apply a Consistent Style for Numbers



Clean Up Your Copy



Shorten and Strengthen Sentences



Avoid Common Pitfalls in Word Choice, Grammar, and Spelling



Proofread and Test Before You Publish



Resources



Get Familiar with Basic Webpage Coding



Optimize Your Site for Search Engines



Understand the Basics of U.S. Law for Online Content



Keep a Word List


Exercise Answer Keys


Acknowledgments


Notes


Selected Bibliography


Index