Yahoo! Style Guide The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World

ISBN-10: 031256984X
ISBN-13: 9780312569846
Edition: 2010
List price: $24.99 Buy it from $3.00
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Description: Is it Web site, website, or web site? What's the best on-screen placement for a top story? How can I better know my site's audience? The rapid growth of the Web has meant having to rely on style guides that are intended for print publishing, such as  More...

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Book details

List price: $24.99
Copyright year: 2010
Publisher: St. Martin's Press
Publication date: 7/6/2010
Binding: Paperback
Pages: 528
Size: 7.50" wide x 9.00" long x 1.50" tall
Weight: 2.046
Language: English

Is it Web site, website, or web site? What's the best on-screen placement for a top story? How can I better know my site's audience? The rapid growth of the Web has meant having to rely on style guides that are intended for print publishing, such as The Chicago Manual of Style, Strunk and White's The Elements of Style, or The Associated Press Stylebook, but these excellent guides do not address writing for the Internet. The Yahoo! Style Guide does. Writers and programmers at Yahoo!, faced with a lack of industry guidance fifteen years ago, began cobbling together a set of guidelines for Web writing. The seeds of The Yahoo! Style Guide were planted with their first in-house reference guide, and Yahoo! content creators have built and added to the guide ever since, making it the go-to manual inside Yahoo!. Polished and expanded for its public debut, this resource will cover the basics of grammar and punctuation as well as Web-specific ways to perfect a site, such as: '¢ Identifying the audience and making the site accessible to everyone '¢ Constructing clear and compelling copy '¢ Developing a site's unique voice '¢ Streamlining text for mobile devices '¢ Optimizing Web pages to increase the chances of appearing in search results '¢ Streamlining text so that people can read your pages at Internet speed. The Yahoo! Style Guide will help anyone who writes, edits, or designs for the Internet accomplish their work with clarity and precision.

<b>Chris Barr </b>is senior editorial director of Yahoo!'s editorial department and has led work on <i>The Yahoo! Style Guide</i>.

Write for an Online Audience
Write for the Web
Identify Your Audience
Define Your Voice
Construct Clear, Compelling Copy
Speak to Your Entire Audience
Be Inclusive, Write for the World
Make Your Site Accessible to
Write UI Text, Email, and Mobile-Friendly Content
Write Clear User-Interface Text
Write Engaging Email and Newsletters
Streamline Text for Mobile Devices
Manage the Mechanics
Punctuate Proficiently
Treat Abbreviations, Capitalization, and Titles Consistently
Apply a Consistent Style for Numbers
Clean Up Your Copy
Shorten and Strengthen Sentences
Avoid Common Pitfalls in Word Choice, Grammar, and Spelling
Proofread and Test Before You Publish
Resources
Get Familiar with Basic Webpage Coding
Optimize Your Site for Search Engines
Understand the Basics of U.S. Law for Online Content
Keep a Word List
Exercise Answer Keys
Acknowledgments
Notes
Selected Bibliography
Index

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