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| Preface for Instructors | |
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| Introduction for Students | |
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| Rhetorical Table of Contents | |
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| Active, Involved Reading and the Writing Process: Establishing a Connection | |
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| Reading with a Difference | |
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| Getting into Reading | |
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| Thinking Ahead | |
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| Reading a Sample Essay | |
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| "Schlock Waves Felt across U.S. Campuses" | |
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| "Pop Culture Studies Turns 25" | |
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| Writing with a Difference | |
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| Getting into Writing | |
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| Planning, Purpose, Audience, and Attitude | |
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| Hooking the Reader | |
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| Identifying a Thesis | |
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| Supporting the Thesis | |
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| Organizing the Content | |
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| Connecting the Pieces | |
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| Arriving at a Conclusion | |
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| Titling the Paper and Other Final Steps | |
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| Revising the Paper | |
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| Editing the Paper | |
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| Peer Editing | |
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| Gaining from the Effort | |
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| A Sample Student Essay | |
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| "The Importance of Reflecting on Popular Culture" (Student Essay) | |
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| Deconstructing Media: Analyzing an Image | |
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| The Message of Media | |
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| Asking the Right Questions | |
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| Taking an Image Apart | |
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| Reading Visual Images | |
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| To Have and To Hold (Photograph) | |
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| Mallard Fillmore (Cartoon) | |
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| Writing About an Image | |
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| Monumental Taste (Advertisement) | |
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| "Monumental Taste: Using Patriotism to Market Diet Coke" (Student Essay) | |
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| Gearing Up to Read Images | |
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| Collaborating | |
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| Define "American": Reflections on Cultural Identity | |
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| Looking Ahead | |
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| Analyzing the Image: "Like Mother-Not Likely!" (Photograph) | |
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| Gearing Up | |
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| Collaborating | |
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| "They've Got to Be Carefully Taught" | |
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| "Do I Look Like Public Enemy Number One?" | |
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| "I Want to Be Miss America" | |
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| There She Was (Photograph) | |
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| "Will the Last Gay Bar in Laguna Beach Please Turn Out the Light?" | |
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| "Globalization vs. Americanization" | |
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| "Naming Our Destiny" | |
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| Paired Selections | |
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| "Mongrel America" | |
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| "People Like Us" | |
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| "The Downside of Diversity" | |
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| Wrapping Up Chapter 3 | |
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| Connecting to the Culture | |
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| Focusing on Yesterday: Freedom from Want (Painting) | |
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| Focusing on Today: One Big Happy Family (Drawing) | |
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| "How Do I Look?": How Culture Shapes Self-Image Looking Ahead | |
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| Analyzing the Image: American Gothic Makeover (Painting) | |
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| Gearing Up | |
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| Collaborating | |
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| "My Inner Shrimp" | |
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| "Venus Envy" | |
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| "100% Indian Hair" | |
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| "Girls Going Mild(er)" | |
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| "My New Nose" | |
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| Losing the Trauma: The Author Before and After Surgery (photographs) | |
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| "Identity in a Virtual World" | |
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| Choi Seang Rok and Uroo Ahs (Photograph) | |
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| "The 'Modern Primitives'" | |
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| Body Rites (Advertisement) | |
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| Paired Selections | |
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| "Beauty: When the Other Dancer Is the Self" | |
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| "The Eye of the Beholder" | |
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| Wrapping Up Chapter 4 | |
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| Connecting to the Culture | |
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| Focusing on Yesterday: Dear Diary (Photograph) | |
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| Focusing on Today: MySpace is Your Space (Photograph) | |
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| What Are You Trying to Say?: How Language Works | |
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| Looking Ahead | |
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| Analyzing the Image: Cheerful Technology (Photograph) | |
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| Gearing Up | |
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| Collaborating | |
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| "Like" | |
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| "Corporate Names and Products Creep into Everyday Language" | |
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| "More than Language" | |
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| Loud English (Cartoon) | |
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| "Rule of Thumbs: Love in the Age of Texting" | |
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| "Global Wording" | |
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| Paired Selections | |
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| "How Do You Say Extinct?" | |
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| "In the Language of Our Ancestors" | |
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| Read Mercer Schuchardt, "Swoosh!" | |
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| "Caucasian Please! America's Cultural Double Standard for Misogyny and Racism" | |
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| Wrapping Up Chapter 5 | |
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| Connecting to the Culture | |
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| Focusing on Yesterday: On the Horn (Photograph) | |
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| Focusing on Today: From Talking to Texting (Photograph) | |
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| Fantasies for Sale: Marketing American Culture | |
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| Paired Selections | |
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| Looking Ahead | |
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| Analyzing the Image: America: Land of the Free or Land of the Logos? (Photograph) | |
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| Gearing Up | |
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| Collaborating | |
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| Paired Selections | |
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| "Illusions Are Forever" | |
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| "Champagne Taste, Beer Budget" | |
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| "The Croc Epidemic" | |
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| "On Covers of Many Magazines, a Full Racial Palette Is Still Rare" | |
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| "Custom-Made" | |
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| "Cleaning Up" | |
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| "Damn Spam" | |
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| The Economist, "The Ultimate Marketing Machine" | |
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| "Taking Cadillac from Stodgy to Sexy: Kate Walsh" | |
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| Wrapping Up Chapter 6 | |
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| Connecting to the Culture | |
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| Focusing on Yesterday: You Could Guess Which Car She Came In! (Advertisement) | |
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| Focusing on Today: She's Arrived! (Advertisement) | |
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| Seeing the Big Picture: Culture Reflected in Film Looking Ahead | |
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| Analyzing the Image: All Eyes on Oscar (Photograph) | |
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| Gearing Up | |
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| Collaborating | |
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| Paired Selections | |
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| "Why We Crave Horror Movies" | |
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| "Horror Auteur Is Unfinished with the Undead" | |
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| "Bollywood Princess, Hollywood Hopeful: Aishwarya's Quest for Global Stardom" | |
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| The Bollywood Princess Waiting for Her Prince to Come (Photograph) | |
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| "Tyler Perry's Money Machine" | |
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| "Drag Hags" | |
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| "Shrinking the Big Screen" | |
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| "Oscar and Hollywood in Splitsville!" | |
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| "Hollywood Clicks on the Work of Web Auteurs" | |
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| "Virtual Humans" | |
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| An Unlikely Commuter (Photograph) | |
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| Wrapping Up Chapter 7 | |
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| Connecting to the Culture | |
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| Focusing on Yesterday: "They're Here!" (Movie Still) | |
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| Focusing on Today: "Ring, Ring. You're Dead." (Movie Still) | |
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| American Idols: Representations of American Culture. | |
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| Looking Ahead | |
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| Analyzing the Image: New York in Las Vegas? (Photograph) | |
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| Gearing Up | |
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| Collaborating | |
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| "Hooters Translates in China" | |
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| "Signs of Our Times" | |
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| "The Worst Op-Ed Ever Written?" | |
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| "iPod Nation" | |
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| "'Harry Potter' and Magical Realism" | |
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| Paired Selections | |
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| "Native American Mascots: Racial Slur or Cherished Tradition?" | |
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| "Booze, Blood, and the Star-Spangled Banner" | |
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| "Material Girls" | |
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| Britney and Madonna (Photograph) | |
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| "Grand Mall Seizure" | |
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| Wrapping Up Chapter 8 | |
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| Connecting to the Culture | |
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| Focusing on Yesterday: Movin' with His Boom Box (Photograph) | |
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| Focusing on Today: Travelin' to Her Own Beat (Photograph) | |
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| Evaluating and Documenting Sources | |
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| Index of Authors and Titles | |